Episode 63

Beyond Listening: Turning Podcast Appearances into Marketing Gold with Steve Brossman - Expertise Empire

Explore the booming world of audio marketing with guest Steve Brossman from Expertise Empire. Discover the resurgence of podcasts, their massive audience reach, and how their on-demand format fosters timeless connections. Learn the art of being a captivating guest, building the "Podcasting Relationship Trinity," and maximising your impact through post-podcast strategies like promotions and partnerships.

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.