Episode 137

Growth Hacking Your Wealth: How Business Owners Can Build High Net Worth with Greg Cassar

In this episode of Biz Bites for Thought Leaders, host Anthony sits down with renowned growth hacker and founder of the Collective Mastermind, Greg Cassar.

Greg, who has helped countless business owners scale their businesses and become high net worth individuals, shares his "dual black belt" approach to both mentoring and investing. 

Get ready to learn how to:

  • Leverage AI and blockchain technologies to create wealth.
  • Build multiple income streams for true financial freedom.
  • Design a business that gives you your life back.

Don't miss out on this episode packed with actionable tips!

Listen now and subscribe to "Biz Bites for Thought Leaders" for more essential insights!

***

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregcassar/ 

Check out his website here: https://collective.com.au/

DON'T FORGET...

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Connect with Anthony Perl on LinkedIn:   https://www.linkedin.com/in/adperl/ 

If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ 

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#growthtips #businesstips #podcastforbusinessleaders #podcastforthoughtleaders #podcastshow #growthstrategy #businesstalk

Transcript
Speaker:

Anthony Perl: Growth Hacking your

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wealth, how business owners can build

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high net worth.

Speaker:

Welcome to Biz Bites for Thought

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Leaders, where we are gonna deliver

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some more actionable insights to help you

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grow your business and influence.

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I'm Anthony Perl, your host, and

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I'm joined today by Greg Cassar,

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who is a renowned growth hacker.

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That's right.

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A growth hacker.

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He's the founder of the Collective

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Mastermind and he's helped countless

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business owners scale their

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companies and transition into

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high net worth individuals.

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Through his dual black belt approach.

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Standby for that one.

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And his approach to business is not just

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about mentoring in that way, it's also

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about investing.

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So if an episode you don't want

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to miss, you're gonna discover

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how to leverage AI and blockchain

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technologies for wealth creation, how

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to build multiple income streams

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for financial freedom and design

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a business that gives your life.

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Back.

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So as we dive into this episode of Biz

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Bites for Thought Leaders, make sure

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you have pen and paper in hand.

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There are so many tips in

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this episode.

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You do not want to miss it.

Speaker:

Hello everyone and welcome to another

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episode of Biz Bites for Thought

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Leaders, and I truly have someone who

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is going to dazzle.

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I have no doubt we've just had a

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brief conversation off air and I'm so

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looking forward to this and unraveling

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so many things that Greg has to

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bring to the party.

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But Greg, firstly, welcome

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to the program.

Greg Cassar:

Thank you, Anthony,

Greg Cassar:

for having me.

Greg Cassar:

I'm excited to be here.

Greg Cassar:

Anthony Perl: Look, why don't

Greg Cassar:

you start off by introducing yourself

Greg Cassar:

to everyone?

Greg Cassar:

Greg Cassar: Sounds good.

Greg Cassar:

Like most people know me, so I'm

Greg Cassar:

Greg Cassar.

Greg Cassar:

Most people know me as a marketer.

Greg Cassar:

I'm a growth hacker, so I'm very good at

Greg Cassar:

scaling businesses.

Greg Cassar:

It's been my background and

Greg Cassar:

technology, but in more recent years,

Greg Cassar:

I got good at investing and then

Greg Cassar:

been helping other people to do that,

Greg Cassar:

and it's really been life changing.

Greg Cassar:

Some people would say, I've got lucky,

Greg Cassar:

but I think luck is labor under

Greg Cassar:

correct knowledge.

Greg Cassar:

You kind of engineer that, to

Greg Cassar:

happen yourself.

Greg Cassar:

So as a result of getting good

Greg Cassar:

at cash flow with businesses and then

Greg Cassar:

building large nest eggs, I was able

Greg Cassar:

to figure out where I wanted to live

Greg Cassar:

in life and how I wanted to live.

Greg Cassar:

And so like I moved to Byron Bay and a

Greg Cassar:

surf every day and that kind of thing.

Greg Cassar:

And so designed a pretty cool

Greg Cassar:

lifestyle that works as a long term,

Greg Cassar:

great work life balance as a result.

Anthony Perl:

I love that term

Anthony Perl:

growth hacker.

Anthony Perl:

It sounds good.

Anthony Perl:

Yeah.

Anthony Perl:

And, but that's the first challenge

Anthony Perl:

is though, it's one thing to do

Anthony Perl:

it for yourself.

Anthony Perl:

It's another thing to do it

Anthony Perl:

for other people.

Anthony Perl:

So how difficult was that transition?

Greg Cassar:

Because I was running

Greg Cassar:

an agency first.

Greg Cassar:

I was in a day.

Greg Cassar:

I was in a day job.

Greg Cassar:

Actually, what happened was I was

Greg Cassar:

designing computer networks for banks

Greg Cassar:

and insurance companies, that

Greg Cassar:

kind of thing.

Greg Cassar:

My client, who was a large seal

Greg Cassar:

manufacturer, they came to me and

Greg Cassar:

they said, Hey, we want to put

Greg Cassar:

in these large array of discs.

Greg Cassar:

I realized that it wasn't gonna work

Greg Cassar:

for them, and they were gonna run out,

Greg Cassar:

stroke, run out within six months.

Greg Cassar:

So I did this upsell.

Greg Cassar:

I was studying sales and marketing.

Greg Cassar:

I did an upsell for them and made my

Greg Cassar:

company that I was working for in my

Greg Cassar:

day job, an extra million dollars.

Greg Cassar:

And they said, you're gonna

Greg Cassar:

go far in this company, you're

Greg Cassar:

gonna be rewarded.

Greg Cassar:

And I thought it's either a car or

Greg Cassar:

a promotion or something like that.

Greg Cassar:

And, but what happened was they

Greg Cassar:

gave me a $200 Maya gift voucher

Greg Cassar:

as a result from them, an extra

Greg Cassar:

million dollars.

Greg Cassar:

And I was gutted at the time and my

Greg Cassar:

wife went and spent it on clothes and

Greg Cassar:

stuff at the shop.

Greg Cassar:

I realized, sometimes life

Greg Cassar:

happened for you, not to you.

Greg Cassar:

And that was exactly the motivation I

Greg Cassar:

needed to get out of the day job.

Greg Cassar:

And I ran a marketing agency.

Greg Cassar:

And so to, to your question, like

Greg Cassar:

I got experience working in a whole

Greg Cassar:

bunch of other people's businesses

Greg Cassar:

as well as my own businesses.

Greg Cassar:

And so it was a great, in a way,

Greg Cassar:

getting paid to learn when

Greg Cassar:

I was young and then just went

Greg Cassar:

on from there to running an agency.

Greg Cassar:

Then being a coach as well, I've got

Greg Cassar:

two businesses in the e-com space

Greg Cassar:

travel deals based out of the US with

Greg Cassar:

three business partners and that's

Greg Cassar:

a, yeah, that and investing are

Greg Cassar:

the main things that I do now,

Anthony Perl:

it's a big shift, and

Anthony Perl:

I know someone else, who's been

Anthony Perl:

in the marketing space and run a

Anthony Perl:

marketing agency for many years.

Anthony Perl:

What's interesting about that space

Anthony Perl:

is there aren't many people who

Anthony Perl:

still say, I run a marketing agency.

Anthony Perl:

Everyone used to run a marketing agency.

Anthony Perl:

Because it's all adapted, right?

Anthony Perl:

It's become so much more specialized

Anthony Perl:

than it was.

Anthony Perl:

That generalist marketing agency

Anthony Perl:

approach is very difficult to sustain

Anthony Perl:

over a longer period of time because it

Anthony Perl:

has become niched.

Anthony Perl:

Agreed.

Anthony Perl:

I think there's so

Greg Cassar:

much to know in that

Greg Cassar:

space also from a like work life

Greg Cassar:

balance and just I call it the coolness

Greg Cassar:

factor in work and in business.

Greg Cassar:

Coolness factor equals income

Greg Cassar:

divided by stress.

Greg Cassar:

And with a marketing agency, say you or

Greg Cassar:

my client, every time we had a

Greg Cassar:

meeting, I would walk away with a

Greg Cassar:

whole bunch of jobs, whereas if we were

Greg Cassar:

a coach in, I was your coach, then you

Greg Cassar:

would walk away with the jobs and then

Greg Cassar:

we would meet back and see how you're

Greg Cassar:

going on them.

Greg Cassar:

So it's a little thing,

Greg Cassar:

but it's a big.

Greg Cassar:

Thing.

Greg Cassar:

So I think a marketing agency

Greg Cassar:

is a great business to run as a

Greg Cassar:

stepping stone into other better

Greg Cassar:

business models.

Greg Cassar:

But, and I know you've done it as

Greg Cassar:

well with the agent on the agency front,

Greg Cassar:

it really is an amazing learning

Greg Cassar:

environment because you get to see

Greg Cassar:

a broad spectrum of businesses

Greg Cassar:

that you wouldn't normally see on

Greg Cassar:

just on your own.

Anthony Perl:

Yeah, it is an interesting

Anthony Perl:

thing and we were talking off air

Anthony Perl:

beforehand about the fact that, my

Anthony Perl:

background was in the media and what's

Anthony Perl:

really interesting about when I worked

Anthony Perl:

in the media, it's so different to

Anthony Perl:

working in an agency environment because

Anthony Perl:

what happens in the media is you

Anthony Perl:

walk in and you start your shift.

Anthony Perl:

And particularly if you're working in a

Anthony Perl:

newsroom, you have a certain amount

Anthony Perl:

of stories that you have to write

Anthony Perl:

that have to go to air by a certain

Anthony Perl:

time, like on the.to the second.

Anthony Perl:

And then once that news

Anthony Perl:

bulletin is done.

Anthony Perl:

You are then working towards the next

Anthony Perl:

one, and whether it's a program or

Anthony Perl:

a news bulletin, it's pretty similar.

Anthony Perl:

So you walk away at the end of the day

Anthony Perl:

with stuff is done and you start almost

Anthony Perl:

with a clean slate for the next day.

Anthony Perl:

Sometimes there's, if you are running

Anthony Perl:

a show, it might be preparing for

Anthony Perl:

an interview or something that's

Anthony Perl:

coming up, but there's this real

Anthony Perl:

definitive line of things that happen

Anthony Perl:

and come in and out.

Anthony Perl:

Whereas when you start working, not

Anthony Perl:

just in an agency, but in most work

Anthony Perl:

environments.

Anthony Perl:

There are things that take long

Anthony Perl:

periods of time, sometimes months,

Anthony Perl:

sometimes years.

Anthony Perl:

Yes, there are things that drag

Anthony Perl:

from day to day and priorities

Anthony Perl:

shift on a daily basis because

Anthony Perl:

this comes in and that comes in.

Anthony Perl:

It's a really quite different to that

Anthony Perl:

media environment.

Greg Cassar:

Sure.

Greg Cassar:

Absolutely.

Greg Cassar:

Yeah, it's interesting what

Greg Cassar:

you're doing with with your new

Greg Cassar:

business and we both were agency

Greg Cassar:

and then now morphed out of it.

Greg Cassar:

So shows the progression.

Greg Cassar:

Anthony Perl: Yeah, absolutely.

Greg Cassar:

So let's talk a little bit

Greg Cassar:

more about that morphing out of it.

Greg Cassar:

How did that come about then that you

Greg Cassar:

started realizing.

Greg Cassar:

The need to invest and to

Greg Cassar:

do more beyond what the agency

Greg Cassar:

was giving you.

Greg Cassar:

Yeah.

Greg Cassar:

Sometimes to know and not to do

Greg Cassar:

is not to know.

Greg Cassar:

So like I all along knew that I was

Greg Cassar:

a business owner and I should be

Greg Cassar:

investing, and I saw my superannuation

Greg Cassar:

and it was growing in like 10% a year.

Greg Cassar:

But then I realized, hang on a second,

Greg Cassar:

the inflation's a couple of

Greg Cassar:

percent, and then I had a couple

Greg Cassar:

of percent fees.

Greg Cassar:

So it was actually growing at 3%

Greg Cassar:

a year, not 10, when I really

Greg Cassar:

got down to it.

Greg Cassar:

And so for a 10 or 12 year period

Greg Cassar:

there, I was going nowhere.

Greg Cassar:

And that was like a big aha that

Greg Cassar:

I needed to do something smarter.

Greg Cassar:

So I started every, I've got this

Greg Cassar:

concept of the dual black belt.

Greg Cassar:

So get your black belt at.

Greg Cassar:

Business, sales, marketing.

Greg Cassar:

So get good at that side.

Greg Cassar:

And then also focus on getting a black

Greg Cassar:

belt in investing.

Greg Cassar:

And for me, the real turning point was

Greg Cassar:

in 2017, I just, I would, I'd been

Greg Cassar:

started to learn about Bitcoin and I

Greg Cassar:

remember just waking up in the middle

Greg Cassar:

of the night, like 3:17 AM I still

Greg Cassar:

remember seeing it on the clock, and

Greg Cassar:

I was just like.

Greg Cassar:

I've just really understood Bitcoin,

Greg Cassar:

the digital gold concept and the

Greg Cassar:

fact that there was a maximum supply

Greg Cassar:

of 21 million and the demand was only

Greg Cassar:

going to get bigger and that it would

Greg Cassar:

effectively by buying that asset,

Greg Cassar:

it was just going to keep appreciating

Greg Cassar:

effectively forever.

Greg Cassar:

And so that was a life-changing

Greg Cassar:

thing for me.

Greg Cassar:

I woke my wife up.

Greg Cassar:

To say she wasn't as excited about

Greg Cassar:

it as me was an understatement,

Greg Cassar:

I would say.

Greg Cassar:

But yeah, from that point onwards, that

Greg Cassar:

was a real changing point in my life.

Greg Cassar:

And as an investor and as an

Greg Cassar:

entrepreneur, like you'll hear someone

Greg Cassar:

who's not very wealthy, they'll

Greg Cassar:

say, you need to be diversified into

Greg Cassar:

a whole bunch of different asset

Greg Cassar:

classes and all this sort of thing.

Greg Cassar:

But all my high net worth friends,

Greg Cassar:

they all say the same thing of spar

Greg Cassar:

as there's certain times in your

Greg Cassar:

career, whether it's in business

Greg Cassar:

or investing, where you just have to

Greg Cassar:

back yourself and push all your chips

Greg Cassar:

in and go for it.

Greg Cassar:

And for me, that was with Bitcoin.

Greg Cassar:

And I did that in 2017.

Greg Cassar:

And I'd love to say it was an

Greg Cassar:

easy journey, but it wasn't

Greg Cassar:

like sometimes I was really up

Greg Cassar:

and sometimes I was really down,

Greg Cassar:

but I had that conviction and

Greg Cassar:

that knowledge and that understanding,

Greg Cassar:

and I knew that one Bitcoin was

Greg Cassar:

going to end up multiple millions

Greg Cassar:

of dollars and I was getting them for.

Greg Cassar:

$8,000 $14,000, $90,000, that

Greg Cassar:

kind of thing.

Greg Cassar:

So I backed up the track and went hard

Greg Cassar:

at it, and yeah, and then turned

Greg Cassar:

a small amount of money into a large

Greg Cassar:

amount of money into multiple millions.

Greg Cassar:

Really?

Greg Cassar:

Over, yeah, over a couple of years.

Greg Cassar:

So it's been a crazy journey.

Greg Cassar:

And then from there.

Greg Cassar:

Started helping others with

Greg Cassar:

that as well.

Greg Cassar:

Primarily, people come to me like

Greg Cassar:

with the collective master owners who

Greg Cassar:

are business owners who want to grow

Greg Cassar:

their business.

Greg Cassar:

'cause that's been my background.

Greg Cassar:

But in more recent years, I've been

Greg Cassar:

more helping people with, okay,

Greg Cassar:

then they might have a normal

Greg Cassar:

superannuation.

Greg Cassar:

What about if you changed that over

Greg Cassar:

to superannuation to a to an SMS?

Greg Cassar:

And then there's, how do you then

Greg Cassar:

make it grow so that it grows at

Greg Cassar:

30 or 40% instead of that 10 or 12%?

Greg Cassar:

And one key thing there was the

Greg Cassar:

whole concept of, do you know who

Greg Cassar:

Wayne Gretzky is?

Greg Cassar:

Anthony?

Greg Cassar:

Absolute yes.

Greg Cassar:

Yeah.

Greg Cassar:

The skate, so basically for, I

Greg Cassar:

think you know it, but for those who

Greg Cassar:

don't know it, the Wayne Gretzky, he

Greg Cassar:

is a famous ice hockey player and

Greg Cassar:

he was getting interviewed and

Greg Cassar:

they said, like, why are you the best?

Greg Cassar:

And he said, it's easy because

Greg Cassar:

everyone else skates to where

Greg Cassar:

the puck is.

Greg Cassar:

And I skate to where the puck is going.

Greg Cassar:

And because I understood

Greg Cassar:

technology really well, I

Greg Cassar:

was able to see.

Greg Cassar:

Technology trends that were happening

Greg Cassar:

before the masses.

Greg Cassar:

So with blockchain, so things like

Greg Cassar:

Bitcoin, et cetera.

Greg Cassar:

And then also now, like the.com boom

Greg Cassar:

is effectively happening all

Greg Cassar:

over again, but it's an AI and

Greg Cassar:

blockchain boom.

Greg Cassar:

And so by understanding what

Greg Cassar:

are the winning technologies are,

Greg Cassar:

being able to invest in those things

Greg Cassar:

and then really ride them up at,

Greg Cassar:

20, 30, 40, and sometimes 50% growth

Greg Cassar:

instead of what most people are getting

Greg Cassar:

eight, nine tens.

Greg Cassar:

And if you compound year after year.

Greg Cassar:

That can really make a difference.

Greg Cassar:

I found,

Anthony Perl:

I'm gonna come back to

Anthony Perl:

the AI thing in a moment, but it'd

Anthony Perl:

be remiss of me not to ask then saying,

Anthony Perl:

okay, where is the next big thing if

Anthony Perl:

AI is, we are in it at the moment.

Anthony Perl:

Yes.

Anthony Perl:

Is there another thing that's on

Anthony Perl:

the back of that?

Greg Cassar:

I would say that this

Greg Cassar:

AI boom, like over the next five to

Greg Cassar:

10 years between AI and blockchain,

Greg Cassar:

crypto, there is a massive opportunity

Greg Cassar:

for wealth creation.

Greg Cassar:

So on the blockchain side, there's

Greg Cassar:

things like Bitcoin obviously we spoke

Greg Cassar:

about, which is digital gold.

Greg Cassar:

And then there's other, it's really

Greg Cassar:

just about figuring out, hey, what

Greg Cassar:

are the winners?

Greg Cassar:

And so there's technologies like.

Greg Cassar:

Solana, which is a layer one

Greg Cassar:

blockchain, which basically, if you

Greg Cassar:

think about it so many other financial

Greg Cassar:

apps are getting built on top of it,

Greg Cassar:

and it does 80% of the compute that

Greg Cassar:

compared to all the other blockchains.

Greg Cassar:

So that that's an example of a winner.

Greg Cassar:

But then in the AI side you've got

Greg Cassar:

things like Nvidia, which is, they do

Greg Cassar:

make 80% of the GPUs, so the chips

Greg Cassar:

that power ai the brains behind ai.

Greg Cassar:

You've got things like that.

Greg Cassar:

Then there's other companies like

Greg Cassar:

Tesla who's really leading the world

Greg Cassar:

in real world ai.

Greg Cassar:

So if you think about a modern

Greg Cassar:

Tesla car, if it can navigate around

Greg Cassar:

on its own, it's effectively like a

Greg Cassar:

robot that drives.

Greg Cassar:

And then you've got things like

Greg Cassar:

robo taxis which have just come out

Greg Cassar:

this year, and it's like an Uber but

Greg Cassar:

no driver and one third of the cost.

Greg Cassar:

And then next year you've got

Greg Cassar:

things like the Optimus humanoid

Greg Cassar:

robot coming out.

Greg Cassar:

And so that's an example of a real

Greg Cassar:

world AI company that is just going

Greg Cassar:

to multiply over and over again.

Greg Cassar:

That's what I mean by just figuring

Greg Cassar:

out, hey, who are likely to be the

Greg Cassar:

winners in those two different

Greg Cassar:

categories.

Greg Cassar:

And then playing the long game

Greg Cassar:

knowing that, hey, sometimes I'm gonna

Greg Cassar:

be really up, and then there's gonna

Greg Cassar:

be some adjustments and that's okay.

Greg Cassar:

And then just removing all emotion

Greg Cassar:

from it and then just really playing

Greg Cassar:

the long game and doing it in both

Greg Cassar:

personal as well as then doing it

Greg Cassar:

in SMSF as well, so you can get both

Greg Cassar:

growing over time.

Anthony Perl:

I guess for those

Anthony Perl:

who are not not familiar with it,

Anthony Perl:

SMSF, self-managed super fund?

Anthony Perl:

Yes, definitely.

Anthony Perl:

And not in if you're not in Australia,

Anthony Perl:

I suppose the best way I, dunno that

Anthony Perl:

it exists everywhere like this, but

Anthony Perl:

it's basically a percentage of your

Anthony Perl:

earnings that needs to be put away

Anthony Perl:

into a fund that is going to, only

Anthony Perl:

be available to you once you retire.

Anthony Perl:

Agreed.

Anthony Perl:

That's probably the simple way of

Anthony Perl:

explaining it to people who may not

Anthony Perl:

be familiar with what superannuation

Anthony Perl:

is, who are listening in a 401k

Anthony Perl:

that you manage yourself Yes.

Anthony Perl:

For the Exactly.

Anthony Perl:

Yes.

Greg Cassar:

Yeah.

Anthony Perl:

And I think that one

Anthony Perl:

of the interesting points that you

Anthony Perl:

made about the Wayne Re, Wayne

Anthony Perl:

Gretzky reference, and it's how do

Anthony Perl:

you know where things are going?

Anthony Perl:

Is that an instinct?

Anthony Perl:

For you?

Anthony Perl:

Or is that something that requires a

Anthony Perl:

lot of study and talking to, and how

Anthony Perl:

do you come up with where you think

Anthony Perl:

things are going?

Anthony Perl:

I

Greg Cassar:

think once you get good

Greg Cassar:

at this kind of tech investing, it

Greg Cassar:

really becomes like cheating in a way.

Greg Cassar:

So I spend an hour a day researching and

Greg Cassar:

learning and just investing in myself.

Greg Cassar:

So that's like the first piece

Greg Cassar:

of the puzzle.

Greg Cassar:

And then.

Greg Cassar:

History also tells stories.

Greg Cassar:

So I'll look at what are the highest

Greg Cassar:

producing or highest growth assets over

Greg Cassar:

the last 10 years, over the last five

Greg Cassar:

years, over the last four years.

Greg Cassar:

And then out of those, what of

Greg Cassar:

them are really positioned well?

Greg Cassar:

They've got a roadmap of things

Greg Cassar:

that are coming out that are, that

Greg Cassar:

are very exciting.

Greg Cassar:

Another.

Greg Cassar:

A simple area for people to focus

Greg Cassar:

on is like the Magnificent seven.

Greg Cassar:

Which then has your Microsofts

Greg Cassar:

and Meta, so which is Facebook and

Greg Cassar:

Amazon, et cetera.

Greg Cassar:

Those 'cause those tech stocks that

Greg Cassar:

are very AI enabled.

Greg Cassar:

Effectively, they're going to

Greg Cassar:

win over and over again because

Greg Cassar:

they've just got such a competitive

Greg Cassar:

advantage over, over smaller

Greg Cassar:

companies now.

Greg Cassar:

So that's where I think investing

Greg Cassar:

just gets very easy once you

Greg Cassar:

get a high degree of skill in it.

Greg Cassar:

And it's li and it literally is

Greg Cassar:

life changing.

Anthony Perl:

Yeah, I can imagine.

Anthony Perl:

And it's, it, but starting off

Anthony Perl:

is scary, right?

Anthony Perl:

That's the hard part is knowing what's

Anthony Perl:

the right amount to, to invest in

Anthony Perl:

and how much you trust yourself.

Anthony Perl:

Because early on in the piece.

Anthony Perl:

You don't have that knowledge and you,

Anthony Perl:

so it is a big leap to make initially.

Anthony Perl:

Greg Cassar: Yes, for sure.

Anthony Perl:

And I think that all starts with

Anthony Perl:

that education.

Anthony Perl:

And they say, only invest what you

Anthony Perl:

are, you can afford to lose, like

Anthony Perl:

initially while you're learning.

Anthony Perl:

And that's certainly what I did.

Anthony Perl:

And then once I had great certainty

Anthony Perl:

and I knew what was going on, that was

Anthony Perl:

like when I then.

Anthony Perl:

Really moved forward in with big, with

Anthony Perl:

bigger numbers.

Anthony Perl:

And I think another point to that

Anthony Perl:

makes a difference is I was at the

Anthony Perl:

surf two days ago.

Anthony Perl:

And this guy comes up to me here and

Anthony Perl:

he goes, Hey Greg, I was thinking about

Anthony Perl:

you this morning.

Anthony Perl:

And I was like, okay, cool.

Anthony Perl:

Didn't know what he was talking about.

Anthony Perl:

And apparently we've been talking

Anthony Perl:

at a party and I taught him a few

Anthony Perl:

things and he bought some Bitcoin and

Anthony Perl:

some other things, but he'd never

Anthony Perl:

invested again.

Anthony Perl:

And he said, I doubled my money.

Anthony Perl:

And I said, did you keep investing?

Anthony Perl:

Did you keep putting money in?

Anthony Perl:

He's no, I didn't.

Anthony Perl:

Just that one time.

Anthony Perl:

And so like he didn't realize to.

Anthony Perl:

Keep going.

Anthony Perl:

I've got a friend who we had both put

Anthony Perl:

the same amount of money in initially,

Anthony Perl:

but he never put any in again.

Anthony Perl:

And then I kept what's called dollar

Anthony Perl:

cost averaging.

Anthony Perl:

Dollar cost averaging means

Anthony Perl:

that you don't know necessarily when

Anthony Perl:

the top of a market cycle is, or when

Anthony Perl:

the bottom of the market cycle is.

Anthony Perl:

You just keep buying regular buy.

Anthony Perl:

O over time, and you'll get some of

Anthony Perl:

it right and some of it wrong, but

Anthony Perl:

it really starts to build up like an

Anthony Perl:

exponential curve.

Anthony Perl:

If you've got these high growth,

Anthony Perl:

whether it's stocks and crypto, et

Anthony Perl:

cetera, and then you'll keep feeding

Anthony Perl:

it what I call feeding the Beast.

Anthony Perl:

It can really make a difference

Anthony Perl:

because there's a difference between

Anthony Perl:

the way that.

Anthony Perl:

The rich think and the way that

Anthony Perl:

the poor and the middle class

Anthony Perl:

think and behave.

Anthony Perl:

So the poor and the middle class,

Anthony Perl:

what they'll do is they'll earn money.

Anthony Perl:

So say for example, a hypothetical a

Anthony Perl:

thousand dollars they'll spend

Anthony Perl:

and if there's anything left,

Anthony Perl:

they'll invest, say $50 or whatever

Anthony Perl:

if that, thing.

Anthony Perl:

But whereas what the rich will do is

Anthony Perl:

the rich will pay themselves first.

Anthony Perl:

And so invest.

Anthony Perl:

So out of that thousand they might

Anthony Perl:

figure out, hey.

Anthony Perl:

I can invest a hundred of it, or

Anthony Perl:

I can invest 150 of it, and then I'll

Anthony Perl:

get by on the eight 50 to pay my bills

Anthony Perl:

and everything.

Anthony Perl:

But they invest before they

Anthony Perl:

pay the bills.

Anthony Perl:

It sounds like a, it's only a

Anthony Perl:

small change, but it's one of those

Anthony Perl:

small hinges that swings a big door.

Anthony Perl:

If you can do that continuously over

Anthony Perl:

time and you're willing to think,

Anthony Perl:

see, I think in eight year cycles

Anthony Perl:

and 12 year cycles and that kind of

Anthony Perl:

thing, because that's really like

Anthony Perl:

everyone wants.

Anthony Perl:

To get rich today.

Anthony Perl:

And I get that.

Anthony Perl:

And you still can, like at the

Anthony Perl:

moment we're in a bull market.

Anthony Perl:

You definitely can, but real

Anthony Perl:

wealth isn't built in one year.

Anthony Perl:

Real wealth is built by stringing

Anthony Perl:

together multiple cycles and also

Anthony Perl:

having a combination of, I think to get

Anthony Perl:

really wealthy, you need cash flow.

Anthony Perl:

So that might be your businesses.

Anthony Perl:

And then you also need to build a

Anthony Perl:

high net worth.

Anthony Perl:

So like a go a golden goose.

Anthony Perl:

That over time when you want to, you can

Anthony Perl:

harvest from that golden goose and

Anthony Perl:

as it grows, you're just eating the

Anthony Perl:

eggs without, really eating away at it.

Anthony Perl:

And on the income side, I like to

Anthony Perl:

have multiple streams of income.

Anthony Perl:

I think of it like a multi-leg stool.

Anthony Perl:

So if I've just got one stream of

Anthony Perl:

income and then it dries up, then

Anthony Perl:

I could lose like all my cash flow.

Anthony Perl:

So I try to always have three or more

Anthony Perl:

cash flow sources so that cash flow.

Anthony Perl:

Keeps, keeps ticking along.

Anthony Perl:

Even if something, a problem happens

Anthony Perl:

with one, I've got cash while I adjust

Anthony Perl:

and then that gives me more cash to

Anthony Perl:

then I used to think about, 'cause I was

Anthony Perl:

good at business, I thought, I'm

Anthony Perl:

gonna use business to get rich.

Anthony Perl:

And I, that did work.

Anthony Perl:

Like I became a millionaire out of.

Anthony Perl:

Business.

Anthony Perl:

So that was good, but I didn't really

Anthony Perl:

have a path of how am I gonna get my

Anthony Perl:

wealth into the high multiple millions

Anthony Perl:

or into the tens of millions or

Anthony Perl:

anything like that?

Anthony Perl:

Just business alone.

Anthony Perl:

Unless I built a business that

Anthony Perl:

I could exit, I couldn't really

Anthony Perl:

see a path to that.

Anthony Perl:

But whereas by doing a combination of B

Anthony Perl:

plus I, so business plus investing,

Anthony Perl:

I've found that has really been the

Anthony Perl:

path to building a higher net worth

Anthony Perl:

than 99 or whatever percent of people

Anthony Perl:

would achieve.

Anthony Perl:

And, but anyone can learn it and do it.

Anthony Perl:

I feel,

Anthony Perl:

I was gonna say, there's

Anthony Perl:

so many questions outta here, but I

Anthony Perl:

wanna start with one little basic one.

Anthony Perl:

There'll be people that are sitting

Anthony Perl:

there listening and rolling their

Anthony Perl:

eyes when they hear Bitcoin and

Anthony Perl:

crypto and finding it all too hard

Anthony Perl:

to understand and thinking, ah,

Anthony Perl:

it's not real.

Anthony Perl:

It's all gonna come crashing down.

Anthony Perl:

What do you say to, to those people,

Anthony Perl:

to who may be just it, and it may

Anthony Perl:

just be ignorance or it may be a

Anthony Perl:

genuine fear of it.

Anthony Perl:

Greg Cassar: Yeah, I think

Anthony Perl:

often they haven't done, they haven't

Anthony Perl:

spent the time like to learn it.

Anthony Perl:

I honestly believe everyone is going

Anthony Perl:

to need to learn about Bitcoin at

Anthony Perl:

some stage in their professional life.

Anthony Perl:

And the reason why is because every

Anthony Perl:

reserve currency of the world.

Anthony Perl:

Back, whether it was like in Roman times

Anthony Perl:

or whether it was English Times when

Anthony Perl:

they were dominant, or right now it's

Anthony Perl:

been the US time, but every reserve

Anthony Perl:

currency of the world at some stage

Anthony Perl:

has dropped off.

Anthony Perl:

And what's happening right

Anthony Perl:

now is you've got.

Anthony Perl:

All the governments, nearly all the

Anthony Perl:

governments of the world are broke.

Anthony Perl:

So the Australian government has

Anthony Perl:

like roughly $1.3 trillion

Anthony Perl:

worth of debt.

Anthony Perl:

That means that they've spent $1.3

Anthony Perl:

trillion more than they've earned.

Anthony Perl:

So that's like you going crazy on your

Anthony Perl:

credit card and then having to use

Anthony Perl:

more credit cards to pay it off.

Anthony Perl:

The US government is $27 trillion,

Anthony Perl:

and so it's such a big number now that

Anthony Perl:

they have no way of ever paying it off.

Anthony Perl:

So they just print money to

Anthony Perl:

keep paying, yeah, to keep

Anthony Perl:

paying their debt.

Anthony Perl:

But what happens is if governments

Anthony Perl:

keep printing money forever, then the

Anthony Perl:

real purchasing power of that

Anthony Perl:

money it doesn't really store value

Anthony Perl:

like it used to.

Anthony Perl:

And so if you go to the grocery

Anthony Perl:

store with $200, you don't get as

Anthony Perl:

many groceries as you used to, or

Anthony Perl:

$500,000 for a house doesn't get you into

Anthony Perl:

a house anymore, that kind of thing.

Anthony Perl:

But it, if you, that's with

Anthony Perl:

resources like.

Anthony Perl:

Paper money that's getting printed

Anthony Perl:

by governments, but then if you,

Anthony Perl:

that's what you call soft money.

Anthony Perl:

If you then go to hard money resources

Anthony Perl:

like Bitcoin, because it has a

Anthony Perl:

limited supply of 21 million, it can

Anthony Perl:

never be changed, or gold could

Anthony Perl:

be considered.

Anthony Perl:

Similarly, because it's got a very

Anthony Perl:

limited supply.

Anthony Perl:

What happens with those sorts of

Anthony Perl:

resources is as the governments of the

Anthony Perl:

world print more and more money, those

Anthony Perl:

things keep going up and up in value,

Anthony Perl:

and their purchasing power goes greater

Anthony Perl:

and greater.

Anthony Perl:

So say for example, if you go back

Anthony Perl:

10 years ago, you might've been,

Anthony Perl:

it might've cost.

Anthony Perl:

30,000 Bitcoin to be able to buy a house.

Anthony Perl:

And then right now it might be three

Anthony Perl:

or four Bitcoin to buy a house.

Anthony Perl:

And if you fast forward another

Anthony Perl:

two years, it might be 0.4 Bitcoin

Anthony Perl:

to buy a house.

Anthony Perl:

So because of that limited supply, I

Anthony Perl:

think with Bitcoin, the way I look at

Anthony Perl:

it is it's just digital gold.

Anthony Perl:

It's a, it's got value because

Anthony Perl:

people want it.

Anthony Perl:

Okay.

Anthony Perl:

And then I look at is the world

Anthony Perl:

going more digital or less digital

Anthony Perl:

and the world is going more digital.

Anthony Perl:

And that's like with, yeah, like

Anthony Perl:

with the AI stuff, with the tech

Anthony Perl:

investing, is the world going

Anthony Perl:

more AI or less?

Anthony Perl:

That's the way I think about it.

Anthony Perl:

And a really, for the average person

Anthony Perl:

or the average business owner,

Anthony Perl:

it is the greatest opportunity, in my

Anthony Perl:

opinion, to build real wealth because

Anthony Perl:

you're already working, you're

Anthony Perl:

doing your business.

Anthony Perl:

But if you just save it in cash,

Anthony Perl:

it's going down in real purchasing

Anthony Perl:

power over time.

Anthony Perl:

Whereas at least if you save

Anthony Perl:

it in Bitcoin, it's going up in

Anthony Perl:

real purchasing power over time.

Anthony Perl:

It's life changing once you understand

Anthony Perl:

it, but you've gotta really spend

Anthony Perl:

the time to go down that rabbit

Anthony Perl:

hole and learn it.

Anthony Perl:

But it's amazing.

Anthony Perl:

I'm not very excited about it,

Anthony Perl:

but passionate about the subject.

Anthony Perl:

I think, I think

Anthony Perl:

it's it's quite refreshing actually

Anthony Perl:

to, to hear someone in business talking

Anthony Perl:

about it in the way that you are.

Anthony Perl:

And I think that's the interesting

Anthony Perl:

thing about it as well, is that it's

Anthony Perl:

been this thing that is sitting almost.

Anthony Perl:

Independent of business, it's felt

Anthony Perl:

but it's starting to integrate into

Anthony Perl:

businesses more and more, isn't it?

Anthony Perl:

Yes.

Anthony Perl:

The whole idea of utilizing the

Anthony Perl:

blockchain and I don't think we are

Anthony Perl:

yet at the point where crypto's

Anthony Perl:

becoming a currency that people are

Anthony Perl:

using no to pay.

Anthony Perl:

To pay for products and services, but

Anthony Perl:

there's going to be a time when

Anthony Perl:

that will happen.

Anthony Perl:

Sure.

Anthony Perl:

But certainly utilizing the

Anthony Perl:

technology behind it all, which is

Anthony Perl:

the blockchain is becoming more

Anthony Perl:

and more advanced and more and more

Anthony Perl:

businesses are getting involved at

Anthony Perl:

different levels.

Anthony Perl:

Greg Cassar: Absolutely, and

Anthony Perl:

I think a lot of people don't

Anthony Perl:

understand what a blockchain

Anthony Perl:

is as well.

Anthony Perl:

So in the simplest form, if we

Anthony Perl:

think about it's effectively just a

Anthony Perl:

big digital ledger.

Anthony Perl:

So imagine I'm now, it's now 19

Anthony Perl:

hundreds, and I pull my ship into port.

Anthony Perl:

And I sell to you bananas and

Anthony Perl:

I buy from you apples, that would

Anthony Perl:

those, that entry would go into a

Anthony Perl:

ledger, a logbook.

Anthony Perl:

So effectively a blockchain is just

Anthony Perl:

a big ledger, but there's multiple

Anthony Perl:

nodes on the network and they all have

Anthony Perl:

to verify, yes, this transaction

Anthony Perl:

is correct.

Anthony Perl:

About sold this, bought that.

Anthony Perl:

And traditional databases that, for

Anthony Perl:

example, Google has and Facebook has,

Anthony Perl:

et cetera, those become honeypots

Anthony Perl:

for hackers where they, it's a

Anthony Perl:

one centralized source and.

Anthony Perl:

Hackers go after it.

Anthony Perl:

And how many times have you

Anthony Perl:

seen this company lost your data?

Anthony Perl:

This company lost your data, that

Anthony Perl:

kind of thing.

Anthony Perl:

It happens all the time.

Anthony Perl:

But if you look at Bitcoin, it's the

Anthony Perl:

first technology in history that's

Anthony Perl:

never had a software update.

Anthony Perl:

So if you think about Microsoft

Anthony Perl:

brings out a piece of code, they

Anthony Perl:

were patching it all the time

Anthony Perl:

to stop hackers.

Anthony Perl:

So Bitcoin is worth $2.2 trillion.

Anthony Perl:

Something to that effect.

Anthony Perl:

And it's never been hacked.

Anthony Perl:

And the reason why is because the

Anthony Perl:

amount of power that it would

Anthony Perl:

take to hack it is ridiculous.

Anthony Perl:

Like more than it takes to power

Anthony Perl:

the New York City sort of thing.

Anthony Perl:

And because every node on the network

Anthony Perl:

has to verify Yes, that is a real

Anthony Perl:

transaction in they don't agree, then

Anthony Perl:

it doesn't, yeah.

Anthony Perl:

Then it doesn't get written in.

Anthony Perl:

So the security of it is yeah.

Anthony Perl:

Is amazing.

Anthony Perl:

They call it getting orange peeled.

Anthony Perl:

And I just think even if you only

Anthony Perl:

got one thing out of our call here today,

Anthony Perl:

which was like.

Anthony Perl:

Just start learning more about that

Anthony Perl:

because that one thing can unlock

Anthony Perl:

a whole bunch of wealth in your life.

Anthony Perl:

I've made so many crypto millionaires

Anthony Perl:

in my life, and something just

Anthony Perl:

takes, one idea and kind of to, to get

Anthony Perl:

it that aha, and then it can be life

Anthony Perl:

changing from there.

Anthony Perl:

Anthony Perl: Tell me about the

Anthony Perl:

investing side of things in terms

Anthony Perl:

of a business, because you're

Anthony Perl:

doing you, you're doing things Yes.

Anthony Perl:

Investing in Yes.

Anthony Perl:

In crypto and the like and Bitcoin.

Anthony Perl:

But what about the business side?

Anthony Perl:

What makes you want to invest

Anthony Perl:

in particular businesses?

Anthony Perl:

You talked about e-commerce

Anthony Perl:

and things at the moment.

Anthony Perl:

Why are they the obvious places

Anthony Perl:

to go for you?

Greg Cassar:

Yeah I've primarily, when

Greg Cassar:

I was working as a growth hacker, so

Greg Cassar:

a growth hacker is an individual who

Greg Cassar:

scales companies and then does a

Greg Cassar:

profit win, share, win-win with the

Greg Cassar:

business owners.

Greg Cassar:

So by make a gain, then we're

Greg Cassar:

share in that.

Greg Cassar:

So that was like how I ended up

Greg Cassar:

working in multiple businesses and

Greg Cassar:

getting shares in businesses.

Greg Cassar:

But, and then.

Greg Cassar:

Some of those, like the travel

Greg Cassar:

companies then became an owner.

Greg Cassar:

That's like how that piece has happened.

Greg Cassar:

But then as far as investing in

Greg Cassar:

businesses, whether it's with through

Greg Cassar:

my company or through my personal

Greg Cassar:

or through my superannuation, that

Greg Cassar:

has just really been about that whole

Greg Cassar:

wing, like knowing where the technology

Greg Cassar:

was going.

Greg Cassar:

So think you spoke about e-commerce.

Greg Cassar:

Shopify is a great example.

Greg Cassar:

The clear winner.

Greg Cassar:

Amazon is another example.

Greg Cassar:

Clear winner.

Greg Cassar:

So just that's the lens that I look at

Greg Cassar:

everything is this the category winner,

Greg Cassar:

number one or two in its category?

Greg Cassar:

Yes.

Greg Cassar:

Then I'll put money in it, and then I'll

Greg Cassar:

write it long term, because when the.com

Greg Cassar:

boom happened, I knew Facebook

Greg Cassar:

was a winner.

Greg Cassar:

I knew Google was a winner.

Greg Cassar:

I knew Amazon was a winner, but I

Greg Cassar:

wasn't smart enough.

Greg Cassar:

Back then to know, yes, I'm using these

Greg Cassar:

tools and they're amazing, but to

Greg Cassar:

buy their stock and hold them over a

Greg Cassar:

10 year or 12 year period, I'd be a

Greg Cassar:

lot wealthier now if I had that wisdom,

Greg Cassar:

but I didn't.

Greg Cassar:

But now that I'm 50 and I've been

Greg Cassar:

through that cycle, the same

Greg Cassar:

thing's happening all over again.

Greg Cassar:

History's repeating itself and, but

Greg Cassar:

right now it's happening with ai.

Greg Cassar:

So technology that's AI enabled and

Greg Cassar:

it's also happening with blockchain.

Greg Cassar:

So by just learning those two areas

Greg Cassar:

for business owners, that's.

Greg Cassar:

Really the greatest wealth unlocked

Greg Cassar:

that I can see because business

Greg Cassar:

is getting harder.

Greg Cassar:

The cost of traffic, the

Greg Cassar:

more competition.

Greg Cassar:

Yeah, business is getting harder,

Greg Cassar:

but investing is getting easier, so

Greg Cassar:

that's why I do a combination of both.

Greg Cassar:

But dual black belt.

Greg Cassar:

Get your black belt in business,

Greg Cassar:

get your black belt in investing.

Anthony Perl:

I love that because

Anthony Perl:

it's such a, you're absolutely right.

Anthony Perl:

It is getting harder and harder

Anthony Perl:

in business.

Anthony Perl:

And it's, and particularly in a

Anthony Perl:

time when you talk about ai, ai, which

Anthony Perl:

is supposed to make life easier, just

Anthony Perl:

creates another layer of complexity

Anthony Perl:

for business and the most businesses

Anthony Perl:

now, there's an expectation of

Anthony Perl:

the response rates being quicker

Anthony Perl:

and the level of sophistication

Anthony Perl:

of which you're supposed to be

Anthony Perl:

able to respond is.

Anthony Perl:

Greater because the AI that's come

Anthony Perl:

into the equation has become, okay,

Anthony Perl:

everyone's just using an ai, which

Anthony Perl:

is not actually the case that everyone

Anthony Perl:

is, but that is the, that is a lot of

Anthony Perl:

the expectation and owners that's been

Anthony Perl:

put on businesses.

Anthony Perl:

So how do you in the businesses that

Anthony Perl:

you talk to and along the way, how

Anthony Perl:

do you manage that kind of expectation

Anthony Perl:

around AI and where they should be in

Anthony Perl:

terms of investing in their own

Anthony Perl:

business, in those kinds of tools?

Greg Cassar:

Yeah, we are finding it

Greg Cassar:

to be a great unlock and a significant

Greg Cassar:

advantage with technology.

Greg Cassar:

If you, as it comes along you can

Greg Cassar:

either lean into it, meaning embrace

Greg Cassar:

it and I, maybe I don't understand

Greg Cassar:

everything about it, but I'm

Greg Cassar:

gonna learn it.

Greg Cassar:

Or you can do like what you were

Greg Cassar:

talking about with the Bitcoin and the

Greg Cassar:

blockchain where people are like,

Greg Cassar:

Hey, it's just too hard for me.

Greg Cassar:

I don't get it.

Greg Cassar:

I don't understand it.

Greg Cassar:

History has proven that effectively.

Greg Cassar:

Those that lean in and say, you

Greg Cassar:

know what, I don't know it, but I'm

Greg Cassar:

gonna learn it.

Greg Cassar:

Those people generally win.

Greg Cassar:

The risk with AI is if you don't

Greg Cassar:

learn it, if you don't embrace it,

Greg Cassar:

you run the risk of being rolled by it.

Greg Cassar:

Like having your job replaced or

Greg Cassar:

your business being irrelevant, that

Greg Cassar:

kind of thing.

Greg Cassar:

If I look at what I, we do with our

Greg Cassar:

travel companies, all our ads now,

Greg Cassar:

all the images are created by ai, so

Greg Cassar:

like the, all the banner ads for

Greg Cassar:

Facebook, et cetera.

Greg Cassar:

A lot of the video ads are created by

Greg Cassar:

Google VO three, which is a video

Greg Cassar:

ad it's a video content tool, and

Greg Cassar:

we u use that for video ads at GBT.

Greg Cassar:

We use for everything

Greg Cassar:

from writing sales copy to.

Greg Cassar:

How do we connect this to that?

Greg Cassar:

Just like asking it questions.

Greg Cassar:

So we use that like really on a

Greg Cassar:

day-to-day basis.

Greg Cassar:

And then even our developers now are

Greg Cassar:

using tools that help them to write

Greg Cassar:

their code and.

Greg Cassar:

Basically get their jobs done quicker.

Greg Cassar:

Even my executive assistant, I, and

Greg Cassar:

unfortunately I had to put her off

Greg Cassar:

recently because there was no more

Greg Cassar:

work anymore.

Greg Cassar:

And the, this came about because of a

Greg Cassar:

$12 a month AI tool.

Greg Cassar:

There's an AI tool called Whisper Flow,

Greg Cassar:

and you just hold down the function

Greg Cassar:

key on your computer and you talk to

Greg Cassar:

your computer and it turns it into

Greg Cassar:

type text for you.

Greg Cassar:

Whisper flow is spelled WIS. PR

Greg Cassar:

and then flow.

Greg Cassar:

It is a very big deal because you

Greg Cassar:

spend hours a day typing and then

Greg Cassar:

if you just change that habit and you

Greg Cassar:

just hold down that function key, you

Greg Cassar:

talk to it, you let it up, and it types

Greg Cassar:

automatically for you, and it's got

Greg Cassar:

it under, it's got AI in it understands

Greg Cassar:

your intent.

Greg Cassar:

So if I said, if I held that function

Greg Cassar:

key down and I said, Hey Anthony, how

Greg Cassar:

are you to meet on Tuesday at three?

Greg Cassar:

No, let's make it four o'clock.

Greg Cassar:

It'll write a message.

Greg Cassar:

Hey Anthony, how are you?

Greg Cassar:

For me at Tuesday at four, like

Greg Cassar:

it'll really figure out what

Greg Cassar:

you wanted to say.

Greg Cassar:

So just by doing all that, I

Greg Cassar:

wasn't drowning in emails and SMS

Greg Cassar:

and all this kind of stuff anymore.

Greg Cassar:

And so I said, I'm happy you to stick

Greg Cassar:

around, but there's no work anymore

Greg Cassar:

sort of thing.

Greg Cassar:

And basically that one AI tool

Greg Cassar:

effectively got rid of my executive

Greg Cassar:

assistant.

Greg Cassar:

It is very powerful if you embrace it.

Greg Cassar:

And that concept of lean in, I

Greg Cassar:

think leaning out and saying this

Greg Cassar:

is not for me, is a very dangerous

Greg Cassar:

game I believe.

Greg Cassar:

Anthony Perl: Absolutely.

Greg Cassar:

Yeah.

Greg Cassar:

And that's the thing is it's

Greg Cassar:

leaning in and knowing where to go.

Greg Cassar:

And I think that's the challenge for a

Greg Cassar:

lot of businesses is where do you start?

Greg Cassar:

And you've given a great tool there

Greg Cassar:

as a bit of advice on something that

Greg Cassar:

people can use.

Greg Cassar:

And, I think people get swallowed up by

Greg Cassar:

this, chat, GP T's got the name right,

Greg Cassar:

that's the one that everyone talks

Greg Cassar:

about, but it's not necessarily the be

Greg Cassar:

all and end all.

Greg Cassar:

And it's not necessarily

Greg Cassar:

where you should start or even go

Greg Cassar:

depending on what your business is.

Greg Cassar:

Yeah we do use it more

Greg Cassar:

than anything else I would say.

Greg Cassar:

Chat, GBT, but obviously Google's

Greg Cassar:

got Gemini and there's Claude and

Greg Cassar:

there's other ones out there, so it

Greg Cassar:

doesn't have to be that one, but it

Greg Cassar:

is pretty amazing for $20 a month.

Greg Cassar:

The way I look at it is it's effectively

Greg Cassar:

like an assistant that I can ask.

Greg Cassar:

Very intelligent.

Greg Cassar:

Assistant that I can ask anything to.

Greg Cassar:

And I think learning how to prompt it

Greg Cassar:

better is a, is an area that's like

Greg Cassar:

worth spending time at because it's that

Greg Cassar:

whole Geico, garbage in, garbage out.

Greg Cassar:

If you don't ask it good questions, you

Greg Cassar:

may not get good answers out of it.

Greg Cassar:

So being able to you to use that.

Greg Cassar:

I think on the, IM on the image

Greg Cassar:

side is amazing.

Greg Cassar:

I know you used the script, which is a

Greg Cassar:

video editor that's very smart, like

Greg Cassar:

ai, where you're just modifying

Greg Cassar:

words in, in the transcript and

Greg Cassar:

trimming things out.

Greg Cassar:

So it really is a game changer if you

Greg Cassar:

get this area right.

Greg Cassar:

And I think everything starts

Greg Cassar:

with education, whether it's the

Greg Cassar:

business growth stuff you and I

Greg Cassar:

have talked about, whether it's the

Greg Cassar:

blockchain, the AI technologies, it

Greg Cassar:

all really starts with one, that

Greg Cassar:

desire to, Hey, I'm going to, I have a

Greg Cassar:

mindset of a top 1%.

Greg Cassar:

So okay, I'm going into this.

Greg Cassar:

Except for sport, I'm absolutely

Greg Cassar:

rubbish.

Greg Cassar:

But if it's not sporty, it's like

Greg Cassar:

these intellectual sports are like,

Greg Cassar:

okay, how am I gonna be top 1% of this?

Greg Cassar:

What do I need to learn?

Greg Cassar:

Who do I need to become?

Greg Cassar:

And I think that mindset

Greg Cassar:

and emotional intelligence, just

Greg Cassar:

to the resilience, just keep going,

Greg Cassar:

keep learning, keep trying and

Greg Cassar:

testing different things out.

Greg Cassar:

I've tried a heap of different AI tools

Greg Cassar:

and a lot of them I've got rid of.

Greg Cassar:

And then I've just come back to a.

Greg Cassar:

A core set, so just embrace it.

Greg Cassar:

But really starting with the

Greg Cassar:

education, keeping going on that

Anthony Perl:

and intact a little bit

Anthony Perl:

the collective, talk to me about that.

Anthony Perl:

I love the name in itself because

Anthony Perl:

the, that, that whole, idea of

Anthony Perl:

bringing everyone together and that

Anthony Perl:

consciousness of doing that talk

Anthony Perl:

to me about what.

Anthony Perl:

It is and the logic behind it all.

Greg Cassar:

Thing, so after the agency,

Greg Cassar:

we morphed to an.

Greg Cassar:

A coaching model and we've been

Greg Cassar:

doing it for eight years and it's

Greg Cassar:

really worked well.

Greg Cassar:

So the, I you're a hundred percent

Greg Cassar:

spot on with the name, the Collective

Greg Cassar:

'cause the idea was that the collective

Greg Cassar:

intelligence of the group is

Greg Cassar:

greater than any one individual.

Greg Cassar:

So when we do masterminds and

Greg Cassar:

we get together like four times

Greg Cassar:

a year everyone will get up the

Greg Cassar:

front at one stage and they'll have

Greg Cassar:

the hot seat and they'll get up and

Greg Cassar:

explain a problem or an opportunity

Greg Cassar:

in their business.

Greg Cassar:

And sometimes they're gonna go

Greg Cassar:

down one path.

Greg Cassar:

But then the rest of the group says,

Greg Cassar:

Hey, it's maybe not so great, have you

Greg Cassar:

thought about this?

Greg Cassar:

So sometimes what comes out of it

Greg Cassar:

is like really great options for

Greg Cassar:

a different way to go, or they just

Greg Cassar:

avoid going down the wrong rabbit

Greg Cassar:

hole, which I think we've all done.

Greg Cassar:

Do you know what I mean?

Greg Cassar:

Which is a six month rabbit hole.

Greg Cassar:

And then before you have to say, Hey

Greg Cassar:

next and move on.

Greg Cassar:

But the other thing is just wicked fun.

Greg Cassar:

So hanging out with like your

Greg Cassar:

fun to hang out with because

Greg Cassar:

you and I have similar mindsets,

Greg Cassar:

like we think the same, we both.

Greg Cassar:

Wanna see people succeed, but not

Greg Cassar:

everyone in society wants to see other

Greg Cassar:

people succeed.

Greg Cassar:

So it's hanging out with other positive

Greg Cassar:

like-minded people.

Greg Cassar:

And then we basically look

Greg Cassar:

at businesses as far as, okay,

Greg Cassar:

there's a chain of conversion, so I'm

Greg Cassar:

a growth hacker.

Greg Cassar:

For businesses in there, I'd

Greg Cassar:

look at their business and say,

Greg Cassar:

okay, how can we.

Greg Cassar:

More traffic.

Greg Cassar:

How can we get more awareness?

Greg Cassar:

How can we then get more leads?

Greg Cassar:

How can then we get more and then

Greg Cassar:

what I call the profit triad?

Greg Cassar:

Three things.

Greg Cassar:

How do, how can we get more customers?

Greg Cassar:

How can we get them spending

Greg Cassar:

more, and then how can we get them

Greg Cassar:

coming back again?

Greg Cassar:

If you can get those couple of things

Greg Cassar:

happening together, then that really

Greg Cassar:

grows the business.

Greg Cassar:

And then how can we drive more profit?

Greg Cassar:

And often profit isn't necessarily

Greg Cassar:

about growing more profit is often

Greg Cassar:

about how can we reduce our expenses?

Greg Cassar:

Because if we earn a thousand

Greg Cassar:

dollars, that's not a thousand dollars

Greg Cassar:

profit because we might have cost

Greg Cassar:

of goods and taxes and all that,

Greg Cassar:

so we might only really make three

Greg Cassar:

or $400 on that a thousand dollars.

Greg Cassar:

But if we can reduce our expenses by a

Greg Cassar:

thousand, that's a thousand dollars

Greg Cassar:

worth of profit.

Greg Cassar:

So we look at all that and then really

Greg Cassar:

focus on cash flow.

Greg Cassar:

And then from that B plus I, how do

Greg Cassar:

we then grow the investing and then.

Greg Cassar:

Work on how do we inject more

Greg Cassar:

fun into it?

Greg Cassar:

So building that amazing life resume.

Greg Cassar:

So like in two weeks, a couple

Greg Cassar:

of weeks time, I'm off to Queenstown

Greg Cassar:

and we're gonna do a business

Greg Cassar:

mastermind there, but we're also

Greg Cassar:

going snowboarding together, that

Greg Cassar:

kind of thing.

Greg Cassar:

And the, ideally, if you can do some

Greg Cassar:

of these fun things using the business,

Greg Cassar:

then that's even better, like more

Greg Cassar:

tax tax friendly, so to speak.

Greg Cassar:

So how do you build an amazing

Greg Cassar:

life resume with a couple of

Greg Cassar:

really cool things through the year?

Greg Cassar:

But not just that really, like through

Greg Cassar:

your week or through your month, what are

Greg Cassar:

fun things like I literally schedule

Greg Cassar:

surfing and free time in my diary.

Greg Cassar:

I manage my time in such a way, and

Greg Cassar:

this is how I, what I teach people to

Greg Cassar:

do so that you're not doing meetings

Greg Cassar:

in the morning, you are keeping that

Greg Cassar:

time so that you can work on what's

Greg Cassar:

the most important thing you need to

Greg Cassar:

do in the mornings.

Greg Cassar:

And then you help people and that kind

Greg Cassar:

of stuff and work in the business.

Greg Cassar:

In the afternoon, I try to keep

Greg Cassar:

my Thursdays and my Fridays free.

Greg Cassar:

I teach other people how to do this as

Greg Cassar:

well so that I think everyone you've

Greg Cassar:

met, a business owner where they're

Greg Cassar:

just always busy, always swamped.

Greg Cassar:

But if you look at my diary, it's.

Greg Cassar:

Not really that bad.

Greg Cassar:

Like Monday, Tuesday, Wednesday

Greg Cassar:

afternoons.

Greg Cassar:

I've got things on, but the rest

Greg Cassar:

of it's clear.

Greg Cassar:

And then I've taught my team

Greg Cassar:

how, and I teach others as well,

Greg Cassar:

how to do like this self-managing team.

Greg Cassar:

So I use Monday, the project management.

Greg Cassar:

It's a visual like project management

Greg Cassar:

tool, and anyone can project manage

Greg Cassar:

with it because green equals done,

Greg Cassar:

yellow means it's in progress, and

Greg Cassar:

then red means there's a problem

Greg Cassar:

and then you have comments beside it.

Greg Cassar:

And we give it priority orders.

Greg Cassar:

And then with the teams, I've taught

Greg Cassar:

them how to do that.

Greg Cassar:

But with all my teams, I meet with

Greg Cassar:

them at the start of the week and

Greg Cassar:

then I meet with 'em later in the week.

Greg Cassar:

And if you go back to school, if your

Greg Cassar:

homework was due tomorrow, you've

Greg Cassar:

gotta scramble and get it done right?

Greg Cassar:

So by meeting with the team at the

Greg Cassar:

start of the week and everyone knows

Greg Cassar:

their priorities and they let me

Greg Cassar:

know if there's any questions.

Greg Cassar:

They know come Thursday we're going

Greg Cassar:

through that exact same list again,

Greg Cassar:

so they don't want me to get up to

Greg Cassar:

their thing and they haven't done

Greg Cassar:

anything on it.

Greg Cassar:

So the whole, like one of my business

Greg Cassar:

partners said, Greg, you're the only

Greg Cassar:

guy I know who runs multiple companies.

Greg Cassar:

That doesn't do anything.

Greg Cassar:

But it's not about that I don't

Greg Cassar:

do much myself.

Greg Cassar:

I've just very good at teaching people

Greg Cassar:

and getting people to do what they need

Greg Cassar:

to do and empowering them so that they

Greg Cassar:

hit their deadlines.

Greg Cassar:

Don't get me wrong.

Greg Cassar:

If there's a lot of things due, we'll

Greg Cassar:

meet more regularly.

Greg Cassar:

But as a general rule, Monday

Greg Cassar:

and Thursday and everything

Greg Cassar:

just gets done without me having

Greg Cassar:

to get involved, which is awesome.

Greg Cassar:

And so I help people to get their life

Greg Cassar:

back, with that,

Greg Cassar:

Anthony Perl: which means you

Greg Cassar:

have more time to record podcasts

Greg Cassar:

with people like me.

Greg Cassar:

Absolutely.

Greg Cassar:

Which is the fun stuff.

Greg Cassar:

It

Greg Cassar:

Greg Cassar: is, yeah.

Greg Cassar:

I do enjoy it.

Greg Cassar:

I do enjoy that.

Greg Cassar:

And also just get out and about.

Greg Cassar:

And like health, I've been really

Greg Cassar:

like focusing on the biohacking and the.

Greg Cassar:

Health, because I think health

Greg Cassar:

is wealth.

Greg Cassar:

And so if we're all work, that's

Greg Cassar:

not great for us.

Greg Cassar:

So what can we do to look after the body?

Greg Cassar:

How can we slow down the aging?

Greg Cassar:

How can we keep lean, all these

Greg Cassar:

kinds of things.

Greg Cassar:

So spend time on some of those

Greg Cassar:

things as well.

Anthony Perl:

Couple last things just

Anthony Perl:

to wrap things up.

Anthony Perl:

One of those is 'cause I'm

Anthony Perl:

fascinated because what you're doing is

Anthony Perl:

effectively a lot of mentoring of people.

Anthony Perl:

Yeah.

Anthony Perl:

Who do you classify then

Anthony Perl:

as your mentors?

Greg Cassar:

Over the years I've

Greg Cassar:

had many for, I was traveling from

Greg Cassar:

Australia to the US four times a year

Greg Cassar:

for five years.

Greg Cassar:

And primarily it was in the marketing

Greg Cassar:

space initially where I was

Greg Cassar:

going to business and marketing

Greg Cassar:

masterminds.

Greg Cassar:

And while I still am in one or two

Greg Cassar:

of those now I spend more of my

Greg Cassar:

time on the in investing side.

Greg Cassar:

So on the business side, I had

Greg Cassar:

coaches like.

Greg Cassar:

Ryan Deis and Frank Kern.

Greg Cassar:

So these are famous marketers.

Greg Cassar:

Ezra Firestone was my coach.

Greg Cassar:

I was in Russell Brunson's Mastermind

Greg Cassar:

Perry Belcher.

Greg Cassar:

So all these kinds of big marketers.

Greg Cassar:

And in Australia, mal Emery was an

Greg Cassar:

another one for me.

Greg Cassar:

I've always invested in that side.

Greg Cassar:

And then now it's probably more online

Greg Cassar:

where I'm learning the investing.

Greg Cassar:

I think if you know the right

Greg Cassar:

areas to go, then YouTube is amazing.

Greg Cassar:

I learn a lot from YouTube now, and

Greg Cassar:

I learn a lot from TikTok actually as

Greg Cassar:

well by training the algorithm so

Greg Cassar:

that it's not just showing me girls

Greg Cassar:

dancing it's now showing me, like I

Greg Cassar:

still do enjoy that, don't get me wrong.

Greg Cassar:

But yeah, I want to feed the

Greg Cassar:

brain as well.

Greg Cassar:

So using it.

Greg Cassar:

As a business tool where you teach it,

Greg Cassar:

Hey, I'm interested in AI and the

Greg Cassar:

te a whole bunch of AI coaches.

Greg Cassar:

I'm interested in blockchain, I'm

Greg Cassar:

interested in, so by what searches

Greg Cassar:

you give it and what likes and

Greg Cassar:

like you can train the algorithm

Greg Cassar:

so it just gets better and better.

Greg Cassar:

So I learn a lot that way.

Anthony Perl:

I think that is such

Anthony Perl:

an important tip, by the way to people

Anthony Perl:

that you do have to train the algorithm.

Anthony Perl:

And I, I was only commenting

Anthony Perl:

to someone this morning because

Anthony Perl:

of some stuff that I've been doing.

Anthony Perl:

I looked at my feed on one particular

Anthony Perl:

platform and went, it's just rubbish.

Anthony Perl:

Ah the people that are, that

Anthony Perl:

I'm getting stuff in from are not

Anthony Perl:

a value to me.

Anthony Perl:

And I know why it's happened and

Anthony Perl:

how it's happened, but actually then.

Anthony Perl:

Untraining that and training what

Anthony Perl:

you want to do, it requires a

Anthony Perl:

bit of effort.

Anthony Perl:

And I think that's one of the points

Anthony Perl:

too, that we often just sit there and

Anthony Perl:

feel like we're at the mercy of

Anthony Perl:

of these social media platforms,

Anthony Perl:

but you can train them to start

Anthony Perl:

finding what you.

Anthony Perl:

Need to be seen.

Greg Cassar:

Agreed.

Greg Cassar:

Because I think social media is

Greg Cassar:

morphing now to what's called

Greg Cassar:

interest media.

Greg Cassar:

If you think about your feeds, often,

Greg Cassar:

it's not really a, it used to start off

Greg Cassar:

about, Hey, what are your friends doing?

Greg Cassar:

And that kind of thing.

Greg Cassar:

You still see a little bit of

Greg Cassar:

that, but not as much as you see.

Greg Cassar:

For example, you're really into

Greg Cassar:

podcasting and broadcast and all

Greg Cassar:

that kind of stuff.

Greg Cassar:

So you'll see a lot of folks

Greg Cassar:

that are exactly in your market.

Greg Cassar:

Whereas I'll see a lot of folks that

Greg Cassar:

are exactly in my market 'cause

Greg Cassar:

that's what you are interested in.

Greg Cassar:

The good thing about it is like

Greg Cassar:

for people who then want to be on this

Greg Cassar:

content creation side, there's never

Greg Cassar:

been a better time to put your message

Greg Cassar:

in front of the exact right target

Greg Cassar:

market because AI makes it easier

Greg Cassar:

to edit and to.

Greg Cassar:

Get your message in front of the exact

Greg Cassar:

right people with these interest media

Greg Cassar:

and the way that the world is going

Greg Cassar:

with the transition on search.

Greg Cassar:

So historically it's been Google

Greg Cassar:

search and then now it is changing

Greg Cassar:

more to chat GBT and other large

Greg Cassar:

language models, their recommendation

Greg Cassar:

engines.

Greg Cassar:

So it's not what you know anymore,

Greg Cassar:

it's what you show.

Greg Cassar:

So if you are not putting your

Greg Cassar:

expertise out into the world.

Greg Cassar:

You're not going to be recommended

Greg Cassar:

by these large language models

Greg Cassar:

like chat, GBT.

Greg Cassar:

So I do think if you're not doing any

Greg Cassar:

kind of amplifying your message,

Greg Cassar:

you do run the risk of decline

Greg Cassar:

in the future.

Anthony Perl:

Wow.

Anthony Perl:

There's so much we could explore

Anthony Perl:

further, but we are running outta time.

Anthony Perl:

I just wanna ask you one final question.

Anthony Perl:

Sure.

Anthony Perl:

That I like to ask all my guests, which

Anthony Perl:

is what's the aha moment that people

Anthony Perl:

have when they come to work with you?

Anthony Perl:

That you wish more people knew they

Anthony Perl:

were going to have?

Greg Cassar:

The aha moment really is

Greg Cassar:

that it's a sliding door, so they don't

Greg Cassar:

know they're coming in for one thing

Greg Cassar:

and then their life changes in

Greg Cassar:

so many different directions.

Greg Cassar:

I think my real superpower is

Greg Cassar:

helping people get their life back and

Greg Cassar:

transition business owners to transition

Greg Cassar:

into high net worth individuals.

Greg Cassar:

I don't think there's enough

Greg Cassar:

people teaching business owners,

Greg Cassar:

Hey, you've done all this work.

Greg Cassar:

You're good at that.

Greg Cassar:

Keep doing that.

Greg Cassar:

Let's rev it up.

Greg Cassar:

But how do we now make you a high net

Greg Cassar:

worth individual so that when you get

Greg Cassar:

to retirement or when you wanna slow

Greg Cassar:

down, you've got the money there to

Greg Cassar:

make those amazing choices in life.

Greg Cassar:

That's what I believe has been

Greg Cassar:

the ahas, and it's been really cool.

Greg Cassar:

To be honest.

Greg Cassar:

I like, I leave a massive.

Greg Cassar:

Trail of change behind me in

Greg Cassar:

a good way.

Greg Cassar:

It impacted a lot of people's lives and

Greg Cassar:

it's it's been very rewarding because

Greg Cassar:

now I'm not so much just about what can

Greg Cassar:

I get out of it.

Greg Cassar:

I needed that when I was young and I

Greg Cassar:

was hustling and I was broke, I think

Greg Cassar:

we all started off that way.

Greg Cassar:

Like I'm sure you've had times

Greg Cassar:

in your career as well where.

Greg Cassar:

Things are flying and other times

Greg Cassar:

when really not going so well.

Greg Cassar:

But yeah, now I'm coming out the other

Greg Cassar:

side of things.

Greg Cassar:

So it's great to be able to have

Greg Cassar:

a positive impact on other people

Greg Cassar:

and really give them freedom by

Greg Cassar:

showing them how to get wealthy.

Greg Cassar:

So that's been pretty cool.

Greg Cassar:

Anthony Perl: Fantastic.

Greg Cassar:

I love it.

Greg Cassar:

And you've shared so much.

Greg Cassar:

There are so many little tips

Greg Cassar:

and things that people will have

Greg Cassar:

got through this episode, so I really

Greg Cassar:

appreciate it.

Greg Cassar:

We, of course, we'll include in

Greg Cassar:

the show notes all the information

Greg Cassar:

and how to get in touch with you.

Greg Cassar:

But Greg, thank you so much for being

Greg Cassar:

an amazing guest on the program.

Greg Cassar:

Greg Cassar: Oh, thank you so

Greg Cassar:

much, Anthony.

Greg Cassar:

I really enjoyed this.

Greg Cassar:

Your great host and awesome questioner.

Greg Cassar:

Anthony Perl: Fantastic.

Greg Cassar:

Thank you so much and to everyone

Greg Cassar:

listening in, don't forget to subscribe

Greg Cassar:

and we'll catch you next time on

Greg Cassar:

the next episode of Biz Bites for

Greg Cassar:

Thought Leaders.

Greg Cassar:

Thank you.

Greg Cassar:

Hey, thanks for listening

Greg Cassar:

to Biz Bytes.

Greg Cassar:

We hope you enjoyed the program.

Greg Cassar:

Don't forget to hit subscribe

Greg Cassar:

so you never miss an episode.

Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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Greg Cassar:

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About the Podcast

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Biz Bites for Thought Leaders
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About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.