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How to Predict and Capitalise on the Moments When Customers Are Ready to Buy with Ross Keating - Nextree (Part 2)

Ross Keating shares valuable insights on the importance of personalization in sales and marketing. He highlights how generic sales pitches often fail in Australia, where people prefer more personalized and specific approaches. Ross also discusses the evolution of media and how businesses need to adapt to the changing preferences of consumers. Tune in to learn more about effective marketing strategies and how to engage your audience on a deeper level.

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.