Episode 134

Architectural Thought Leadership Business Lessons from Design Excellence with Kevin Kennon

On this episode of Biz Bites for Thought Leaders, join host Anthony Perl as he sits down with renowned architect and CEO of Beyond Zero, Kevin Kennon. Discover how the core principles of exceptional architecture—from vision and execution to team communication and client relationships—can be applied to elevate your business and leadership.

Kevin, an award-winning architect behind projects like the Barclays North American headquarters and the Rodin Museum in Seoul, shares his invaluable insights on blending creativity with technology and the importance of building strong relationships. Prepare to be inspired by surprising business lessons from a master of design excellence. This is an episode you won't want to miss!

Connect with Kevin on LinkedIn: https://www.LinkedIn.com/in/kevinkennonarchitect 

Check out his website: www.bz-ddc.com 

Check his exciting offer to Biz Bites for Thought Leaders listeners: kevin@bz-ddc.com 


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If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.

Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ 

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Transcript
Anthony Perl:

Architectural Thought Leadership Business

Anthony Perl:

Lessons from Design Excellence.

Anthony Perl:

Welcome to Biz Bites for Thought Leaders.

Anthony Perl:

I'm Anthony Perl.

Anthony Perl:

In this episode, you're gonna discover how the principles of world class

Anthony Perl:

architecture can transform your business approach and leadership style.

Anthony Perl:

Kevin Kennon is an amazing expert in what he does.

Anthony Perl:

While he's currently also the CEO of Beyond zero dedicated development

Anthony Perl:

consultants who are building zero carbon luxury eco resorts worldwide,

Anthony Perl:

he's won many awards for projects like Barclays North American headquarters.

Anthony Perl:

The Rodin Museum in Seoul.

Anthony Perl:

He's working all around the world.

Anthony Perl:

He's got some invaluable insights on team communication, vision,

Anthony Perl:

execution, and blending technology with creativity as well as the value of

Anthony Perl:

relationships, particularly with clients.

Anthony Perl:

This is an episode of Biz Bites.

Anthony Perl:

You don't want to miss some really surprising insights from someone.

Anthony Perl:

Who has done some amazing things around the world?

Anthony Perl:

Sit back and enjoy this episode of Biz Bites for Thought Leaders.

Anthony Perl:

Welcome everyone to another episode of Biz Bites for Thought Leaders.

Anthony Perl:

I have a different kind of thought leader joining me today.

Anthony Perl:

I don't think we've actually had someone in the architect space on the program

Anthony Perl:

before, but there's a very good reason we are gonna be exploring all of this today.

Anthony Perl:

So bear with us.

Anthony Perl:

But first of all, Kevin, welcome to the program.

Anthony Perl:

Thank you,

Kevin Kennon:

Anthony.

Kevin Kennon:

It's a real pleasure to be here.

Kevin Kennon:

I enjoy talking to people all over the world and the great thing about these

Kevin Kennon:

podcasts is it brings you close to home.

Kevin Kennon:

And infinite number of miles has become inches.

Kevin Kennon:

And so it's perfect to be here, even though we're at

Kevin Kennon:

completely different places.

Anthony Perl:

It is and it's funny, isn't it?

Anthony Perl:

Because we're going to I'm gonna get you to actually, I'll really get

Anthony Perl:

you to introduce yourself properly first, and then I've got a, I've

Anthony Perl:

got something I wanna pick up on, on just what you were saying then.

Anthony Perl:

Great.

Kevin Kennon:

Terrific.

Kevin Kennon:

I'm, I am, as you said, I'm an architect.

Kevin Kennon:

I've been an architects for quite a while now.

Kevin Kennon:

And I've had a, I'd a pretty amazing career up until this point.

Kevin Kennon:

You never know where it could go, but you, I, I've been blessed and having designed

Kevin Kennon:

many buildings all over the world.

Kevin Kennon:

I've traveled quite a great deal.

Kevin Kennon:

And the reason the thing that's getting me going these days is

Kevin Kennon:

my latest business, which is actually in real estate primarily.

Kevin Kennon:

And I have a background in that as well.

Kevin Kennon:

It's specifically in the area of luxury hospitality.

Anthony Perl:

We are going to get into that in a moment, but the thing that I

Anthony Perl:

wanted to alluded to when you're coming back was you just casually dropped there

Anthony Perl:

about how nice it is with podcasting and being able to go all over the world.

Anthony Perl:

And what's really interesting is, and I hadn't thought about it till you

Anthony Perl:

said it, is that, the great thing about podcasting is that people can be in

Anthony Perl:

a space together, but not together.

Anthony Perl:

You can create.

Anthony Perl:

An illusion in some respects, and you can create a closeness in other respects.

Anthony Perl:

And I think that's something that's really, I guess hadn't thought about

Anthony Perl:

it till then very akin to what you try and do in architecture, isn't it?

Anthony Perl:

Absolutely.

Anthony Perl:

In a very physical way.

Kevin Kennon:

Absolutely.

Kevin Kennon:

What a lot of people and just to be clarify that even more, I'm a

Kevin Kennon:

design architect and that means we're the kind of point of the

Kevin Kennon:

tip of the spear of any project.

Kevin Kennon:

And most of my projects are.

Kevin Kennon:

Large, complex, involving hundreds of millions, if not billions of

Kevin Kennon:

dollars and thousands of people.

Kevin Kennon:

So usually just starts just as we're doing right now with the conversation

Kevin Kennon:

or with a client about what it is they're looking for or, what kind of

Kevin Kennon:

ideas they have, what their goals are.

Kevin Kennon:

And I like to do a deep dive in that.

Kevin Kennon:

So telling and hearing people's story.

Kevin Kennon:

And being able to amplify that story and turn that into physical

Kevin Kennon:

reality from nothing really.

Kevin Kennon:

Just the conversation like we're having right now is what I've

Kevin Kennon:

been doing my whole career.

Anthony Perl:

Isn't that interesting?

Anthony Perl:

Because we have.

Anthony Perl:

We do very different things.

Anthony Perl:

Podcasting is what I do, architecture is what you do, but

Anthony Perl:

yet there's a very common ground.

Anthony Perl:

It's that listening and extracting stories and trying to amplify as

Anthony Perl:

you say, those stories and you do it in a very physical way.

Anthony Perl:

The time period of course that from you getting from.

Anthony Perl:

First meeting and extracting stories to actually implementing and being completed,

Anthony Perl:

I imagine is can be years in some

Kevin Kennon:

cases.

Kevin Kennon:

Almost always, even for the smallest of projects.

Kevin Kennon:

You'd be surprised at how long they take.

Kevin Kennon:

You do them right.

Kevin Kennon:

You could certainly do 'em in a fly by nine kind of way, but that's not who

Kevin Kennon:

I am and that's not who my clients is.

Anthony Perl:

So tell me a little bit about.

Anthony Perl:

The, some of the things that you've been doing as far as architecture is concerned.

Anthony Perl:

'cause I know you've won many awards over the years and many of the things

Anthony Perl:

that you've been involved with are high profile the, particularly, and, I

Anthony Perl:

imagine not just New York, but around the country that you've done places

Anthony Perl:

that people would recognize or would be able to go past and have a look at.

Anthony Perl:

So tell me a little bit about some of those things that you've been involved

Anthony Perl:

with that you're perhaps most proud of.

Kevin Kennon:

It run, it runs the gamut.

Kevin Kennon:

I've been involved in museums design houses skyscrapers, I like

Kevin Kennon:

to say I've done everything from the tallest buildings in the world to

Kevin Kennon:

the smallest bathrooms in the world.

Kevin Kennon:

And everything in between.

Kevin Kennon:

And in New York all over Europe, middle East, south America, not Australia.

Kevin Kennon:

Funny but just about everywhere else.

Kevin Kennon:

In Asia I've done a lot.

Kevin Kennon:

So having that kind of broad cultural perspective.

Kevin Kennon:

Is also something that I feel is I've learned over the years and continue to be

Kevin Kennon:

fascinated about is trying to understand the differences in culture and the context

Kevin Kennon:

with where, where I put these buildings.

Anthony Perl:

Yeah, I think it's actually quite interesting, isn't it?

Anthony Perl:

Because culturally there's a difference in how we use space and how we

Anthony Perl:

perceive the need for space, isn't it?

Anthony Perl:

It's and that can happen based on whether you're in the city or

Anthony Perl:

outside of the city, but also, the, the volume of the population in any

Anthony Perl:

given city and the expectations.

Anthony Perl:

You walk into an apartment.

Anthony Perl:

In different parts of the world and they will feel quite different.

Kevin Kennon:

And they have different expectations depending on how they live.

Kevin Kennon:

A lot of Asian sort of residential work involves multiple kitchens

Kevin Kennon:

different kitchens as well as, open air kitchens and enclosed kitchens,

Kevin Kennon:

depending on what it is they're cooking.

Kevin Kennon:

Just as an example also.

Kevin Kennon:

A difference in terms of the family structure, extended

Kevin Kennon:

families versus nuclear family.

Kevin Kennon:

So all of these factors, which, it's not unlike if you're doing any kind

Kevin Kennon:

of strategic analysis for business understanding who your customers are.

Kevin Kennon:

Our customers are both the client but also the people who are gonna

Kevin Kennon:

occupy those spaces that we want.

Anthony Perl:

And that's a really interesting concept because it's how

Anthony Perl:

do you actually get out of the way?

Anthony Perl:

And I ask this because, it's a common problem with a lot of businesses, right?

Anthony Perl:

Because you would come in as a, firstly, as a, as an architect designer, where

Anthony Perl:

you can imagine certain things and there's a vision and there'd be stuff

Anthony Perl:

that you have always wanted to do and to try, and you think this would be

Anthony Perl:

the ideal space for it mixed in with.

Anthony Perl:

What is the vision that the client has mixed in?

Anthony Perl:

What is the end user going to have, and how do you actually balance

Anthony Perl:

those three very different audiences?

Kevin Kennon:

I'm an, first of all, I'm an avid learner and an avid traveler.

Kevin Kennon:

And so I, a lot of our architects when they travel, they go

Kevin Kennon:

and look at architecture.

Kevin Kennon:

I go and look at people, I like look at how they, what?

Kevin Kennon:

What motivates them, how they communicate, how they interact

Kevin Kennon:

in cities or in the country.

Kevin Kennon:

And I like to say to my clients and anybody who wants to listen

Kevin Kennon:

to me that I, every project I start with a blank sheet of paper.

Kevin Kennon:

Of course I bring to it, my experiences and everything else I've learned,

Kevin Kennon:

but I think it really helped brain.

Kevin Kennon:

Our thinking, and I say to, to my team, again, team involves hundreds of people.

Kevin Kennon:

But I challenged the team to think, start with a blank seat of paper as if they've

Kevin Kennon:

never done it before in their lives.

Kevin Kennon:

And it yields incredible results.

Kevin Kennon:

Because you're right from the very beginning, you're having to not quite

Kevin Kennon:

make it up as you go along, but you're challenged to start from a place of

Kevin Kennon:

humility, first of all, which I think is important, but also one of just candor.

Kevin Kennon:

And I encourage anybody I work with, that there's no wrong answer.

Kevin Kennon:

There's no right or wrong way to do anything.

Kevin Kennon:

But we'll discover ultimately what that story is.

Kevin Kennon:

And so it tends to be.

Kevin Kennon:

Contrary to what many people believe about my profession.

Kevin Kennon:

It's a very collaborative enterprise

Anthony Perl:

and I think that's something a lot of businesses can

Anthony Perl:

learn from because you actually alluded to something in there as well.

Anthony Perl:

That's really an important step in between those three audiences is you

Anthony Perl:

have team and you have a large team.

Anthony Perl:

So how do you actually convey a vision?

Anthony Perl:

Is a shared vision initially between yourself and the client to a team

Anthony Perl:

who can then carry it forward.

Anthony Perl:

Because that's a typical problem in any business, is sharing a vision and

Anthony Perl:

actually carrying that vision through.

Kevin Kennon:

And just as there's we start every project with a clean sheet of paper.

Kevin Kennon:

We start every project exploring different ways in which we can.

Kevin Kennon:

Tell that story and begin to shape that story.

Kevin Kennon:

Sometimes it's sitting around sketchings, sometimes it's just

Kevin Kennon:

sitting around and discussing.

Kevin Kennon:

And usually it's a combination of multiple tools.

Kevin Kennon:

And I've been an early adopter of using technology, advanced technology

Kevin Kennon:

to realize that there are ideas.

Kevin Kennon:

So now fortunately, we have the ability to quickly go from

Kevin Kennon:

a sketch to almost reality.

Kevin Kennon:

We virtually within seconds whereas it used to take us days if not weeks and

Kevin Kennon:

months, to get anything close to being able to convey in a even semi realistic

Kevin Kennon:

manner so that our clients can understand.

Kevin Kennon:

And get that feedback.

Kevin Kennon:

So it's, the world has changed dramatically.

Kevin Kennon:

And now to ai even more

Anthony Perl:

it's interesting, isn't it?

Anthony Perl:

Because that whole kind of adage of try before you buy scenario, which, you could

Anthony Perl:

take a car for a test drive, you could, there's lots of things that you can do.

Anthony Perl:

Sometimes there are samples that you can have for for people's work

Anthony Perl:

if it's a more of a service based.

Anthony Perl:

But when it comes to your profession where there's, a significant

Anthony Perl:

investment and a significant period of time before that's imagined.

Anthony Perl:

Being able to do that, allowing people to be in a virtual version of a

Anthony Perl:

space to fully understand it is huge.

Anthony Perl:

And it, I imagine it helps narrow down some of the problem areas

Anthony Perl:

that people might encounter.

Kevin Kennon:

Yeah it's it is a perennial challenge, let's put it that way.

Kevin Kennon:

And in terms of what how we are able to.

Kevin Kennon:

Convey.

Kevin Kennon:

And I'd say it, it's really a trust building exercise as much as anything,

Kevin Kennon:

sometimes it's our profession's bewildering to people and I'm, I

Kevin Kennon:

am I guess I've really dedicated most of my career to simplifying

Kevin Kennon:

that and speaking in plain language so that anybody can understand.

Kevin Kennon:

I really, avoid jargon as much as possible.

Kevin Kennon:

And just like anything, people understand in different ways and it's my job

Kevin Kennon:

to help them overcome those hurdles and whatever tools I have available.

Kevin Kennon:

Worsely, I have even more tools these days.

Kevin Kennon:

It's time well spent and and because of.

Kevin Kennon:

Because the, what we're trying to do here, as you said, there's

Kevin Kennon:

a lot of risk involved and I'm in the risk mitigating business.

Kevin Kennon:

I, I want before people pay enormous amounts of money

Kevin Kennon:

in order to build something.

Kevin Kennon:

I'd like to think that we have worked through most of the problems we're

Kevin Kennon:

likely to counter way ahead time through a kind of digital simulation or even.

Kevin Kennon:

Just an emotional connection.

Kevin Kennon:

So that there's confidence that we're going to, we always run into problems.

Kevin Kennon:

There's no job I've ever been involved with, or there aren't gonna be problems.

Kevin Kennon:

What you want are the right people who can solve those problems in the right

Kevin Kennon:

way and early enough in the process.

Kevin Kennon:

So instead of costing millions of dollars, it might just cost thousands of dollars.

Anthony Perl:

We hope you're enjoying listening to the Biz Buys Podcast.

Anthony Perl:

Have you ever thought about having your own podcast, one for your

Anthony Perl:

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Anthony Perl:

Come talk to us at podcasts Done for you.

Anthony Perl:

That's what we're all about.

Anthony Perl:

We even offer a service where I'll anchor the program for you, so all

Anthony Perl:

you have to do is show up for a conversation, but don't worry about that.

Anthony Perl:

We will do everything to design a program that suits you.

Anthony Perl:

From the strategy right through to publishing and of

Anthony Perl:

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Anthony Perl:

So come talk to us podcast done for you.com au details

Anthony Perl:

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Anthony Perl:

Now back to Biz Bites.

Kevin Kennon:

We're going to, we always run into problems.

Kevin Kennon:

There's no job I've ever been involved with whether there

Kevin Kennon:

aren't gonna be problems.

Kevin Kennon:

What you want are the right people who can solve those problems in the right

Kevin Kennon:

way and early enough in the process.

Kevin Kennon:

So instead of costing millions of dollars, it might just cost thousands of dollars.

Anthony Perl:

And I think that's the interesting thing too, isn't it?

Anthony Perl:

That the, I imagine that people that are working with you, that as your

Anthony Perl:

clients, there are many of them that would have zero experience as far as.

Anthony Perl:

A building project is concerned.

Anthony Perl:

So understanding those little things.

Anthony Perl:

I, personally on a much smaller scale than what you build in, we're in

Anthony Perl:

the process of completing a house.

Anthony Perl:

And here's a fascinating little problem that we, I love houses for you.

Anthony Perl:

I love how, sorry.

Kevin Kennon:

I think houses are it, they're really almost

Kevin Kennon:

essential in what we do.

Kevin Kennon:

Because it, nothing is more.

Kevin Kennon:

Other than your marriage or your life or nothing is more intimate if

Kevin Kennon:

you think about it than your house.

Kevin Kennon:

And you, everybody has their own way they wanna live, and it's my

Kevin Kennon:

job to help you achieve that goal.

Anthony Perl:

And it's interesting too because with the amount of

Anthony Perl:

tools that are available and the things that you can do, some of the

Anthony Perl:

little problems shouldn't occur.

Anthony Perl:

And I think that's one of the interesting little sidelight for us.

Anthony Perl:

We have a walk-in pantry and we have shelves that were put into that pantry,

Anthony Perl:

but nobody thought about how you actually get the fridge, which is supposed

Anthony Perl:

to be in that pantry as well in, and now we've got shelves and we've got

Anthony Perl:

a space for the fridge, but no way of actually getting the fridge in there.

Anthony Perl:

And.

Anthony Perl:

And, but these are the things that, you know, as you as and I, not

Anthony Perl:

asking you to solve that problem.

Anthony Perl:

We know how to solve it, but it's more that, these are the little things that

Anthony Perl:

can happen whereby if you don't have a, have some sort of vision for it.

Anthony Perl:

All we had was a flap drawing of a, rectangular space and it'd be

Anthony Perl:

nice to have some shelves here.

Anthony Perl:

So that looked good, but nobody actually went.

Anthony Perl:

How do you.

Anthony Perl:

Navigate and utilize that space properly.

Anthony Perl:

And I think that's where, technology and bringing that into into

Anthony Perl:

your business has a huge value.

Kevin Kennon:

It's funny you should say that.

Kevin Kennon:

It was one of the first real world problems I had as a young architect.

Kevin Kennon:

We designed this luxury Park Avenue penthouse apartments.

Kevin Kennon:

And the client had wanted this particular piece of furniture.

Kevin Kennon:

And we specified the furniture, we did all this stuff.

Kevin Kennon:

We built the apartment, and then we realized we couldn't

Kevin Kennon:

get it through the front door.

Kevin Kennon:

And you have to experience that once we ended up having a hoisted on the

Kevin Kennon:

outside, which actually is very common in New York City, that's how they get

Kevin Kennon:

a lot of piano or books in apartments.

Kevin Kennon:

But yeah, you just have to experience that kind of thing once

Kevin Kennon:

and you go, oh, you know what, no.

Kevin Kennon:

You really have to swallow everything through it.

Kevin Kennon:

It, there's a lot of detail involved in that.

Kevin Kennon:

And I am a very stickler for detail as most of my clients are.

Kevin Kennon:

And we're spending that kind of money and you're working that hard at something.

Kevin Kennon:

You, you don't wanna make a, what would I call a rookie mistake,

Kevin Kennon:

right from the beginning.

Anthony Perl:

And it's interesting that you say that because again I, I want

Anthony Perl:

this to, for people listening out there that this isn't just about architecture.

Anthony Perl:

This is about, business and how we operate.

Anthony Perl:

And paying attention to those details can make all of the difference because

Anthony Perl:

it's easy as well to, for a client to assume that you'll be on top of

Anthony Perl:

something and it's easy for you to assume that a client will know this.

Anthony Perl:

And that's often how the mistakes happen, right?

Kevin Kennon:

Yeah.

Kevin Kennon:

You have to as the leader, I, my job is not just to communicate to the client and

Kevin Kennon:

understand what their needs and desires are but also I have to communicate to my

Kevin Kennon:

team effectively and make sure that the same diligence that I am responsible for

Kevin Kennon:

and I'm communicating, that client gets transferred to every member on the team.

Kevin Kennon:

So that you're always building in sort of checks and balances and instilling

Kevin Kennon:

in everybody a sense of quality.

Anthony Perl:

Let me ask you how you do that as well.

Anthony Perl:

And there are other areas I wanna explore, but I'm really fascinated by

Anthony Perl:

that process of working with the team and conveying messages because we actually

Anthony Perl:

had a recent episode of Biz Bias.

Anthony Perl:

We were talking to a couple of fighter pilots.

Anthony Perl:

And that sort of precision communication and debriefing is a huge element

Anthony Perl:

of what they do, and it's what they're trying to teach businesses.

Anthony Perl:

So I'm actually fascinated about how you do that.

Anthony Perl:

How do you actually convey not just the vision that we talked about, but

Anthony Perl:

then the preciseness of the detail that needs to happen to that, to a team

Anthony Perl:

that gets passed down the line, right?

Anthony Perl:

Because.

Anthony Perl:

I imagine you don't, do you talk to everybody who's

Anthony Perl:

gonna be involved in One Go?

Anthony Perl:

Is it a step-by-step process?

Anthony Perl:

How do you manage that?

Kevin Kennon:

Yeah, because it's not just architects that I'm involved with.

Kevin Kennon:

I'm involved with engineers.

Kevin Kennon:

I'm involved with in some cases with landscape architects a whole range

Kevin Kennon:

of consultants and you have to.

Kevin Kennon:

It helps having worked with different teams before.

Kevin Kennon:

So you build in that trust, it all starts with you.

Kevin Kennon:

If you're leading by example and you're a conveying the accordance of being

Kevin Kennon:

diligent at the same time, we run very tight deadlines and we have to have firm

Kevin Kennon:

deliverables, so you can't miss deadlines.

Kevin Kennon:

But at the same time, you wanna try and minimize mistakes.

Kevin Kennon:

So that's continues to be a challenge that will continue to be a challenge.

Kevin Kennon:

I do think AI can help with that.

Kevin Kennon:

I think the problem with AI is that I see in this, especially in younger

Kevin Kennon:

architects that I work with, they, and they're too willing to trust ai.

Kevin Kennon:

It's almost.

Kevin Kennon:

Too much of a shortcut and AI doesn't really work unless someone is checking it.

Kevin Kennon:

And I worry that my generation isn't gonna be around that much longer.

Kevin Kennon:

And so I have some concerns about, how do we instill that into our

Kevin Kennon:

agents or AI agents and making sure that I suppose we'll develop agents.

Kevin Kennon:

Who check other agents and somehow that's gonna work itself through the system.

Kevin Kennon:

But I would never want to take the human factor out of it for, at the end of the

Kevin Kennon:

day there has to be judgment in that.

Kevin Kennon:

And a good judgment doesn't nearly tongue from knowing the right answer.

Kevin Kennon:

It comes from understanding what the problem is.

Anthony Perl:

I think, and not only that, you are very much in a creative

Anthony Perl:

space and an AI can only base things on what it knows and to, there's a

Anthony Perl:

huge extent of where, a human being's ability to take things that it may

Anthony Perl:

have seen and create something new.

Anthony Perl:

Imagine something completely different is uniquely human.

Kevin Kennon:

Yeah.

Kevin Kennon:

I, the challenge that our profession has is that even if you, if Iactually were to

Kevin Kennon:

show you images of architects working in, say, the 1950 on these kinds of projects

Kevin Kennon:

that I'm involved, book tends to be large, say, hotels or around the world.

Kevin Kennon:

You know that, and you would see a sea of.

Kevin Kennon:

Desks and people drafting over the desks, these sort of giant,

Kevin Kennon:

drawings, maybe two or three people working on 'em, drawing at once.

Kevin Kennon:

And you would think that with the advances in technology, we wouldn't see

Kevin Kennon:

that and image anymore, but we still do.

Kevin Kennon:

We still have, big offices filled with people sitting at computer.

Kevin Kennon:

I do think the one area where AI can change that.

Kevin Kennon:

I do believe AI offers the ability to do more with less.

Kevin Kennon:

And that's that kind of efficiency I think is ultimately for the good of

Kevin Kennon:

the industry and and the good of these complex building projects that we're

Kevin Kennon:

gonna continue to have to do especially if we're trying to also solve climate issues.

Kevin Kennon:

And, as, as well as bridging the sort of vast cultural divide that still suffers.

Anthony Perl:

I wanna come back to the climate and sustainability part of

Anthony Perl:

things, but I just wanted to ask you as well, 'cause I'm fascinated by this view.

Anthony Perl:

I dunno what the psychology is, but I know certainly when I pick up a pen.

Anthony Perl:

And I write something down, it has a different impact to me typing it.

Anthony Perl:

And particularly when I'm trying to be creative.

Anthony Perl:

Often it needs the pen.

Anthony Perl:

There's something magic that happens with that.

Anthony Perl:

I don't know if it's the same in your profession, but how do now with

Anthony Perl:

the technology that you've got, is that, pen to, is it more now pen to

Anthony Perl:

track pad than it is pen to paper?

Anthony Perl:

In order to get that same impact, because, I gather that's the thing, right?

Anthony Perl:

If we, if, if we pick up a pen and you try and draw a straight line on

Anthony Perl:

your own it, it can be reasonable, but it's not gonna be as straight as

Anthony Perl:

using a ruler and marking that up.

Anthony Perl:

But, the great thing about doing that, just in simple applications,

Anthony Perl:

if you've got a electronic pen and you draw that straight line, it

Anthony Perl:

will straighten it for you, right?

Anthony Perl:

So is that process of using the technology in that way, is that the second step?

Anthony Perl:

Is that the, like, where do you balance that from the old fashioned,

Anthony Perl:

as you were saying, scribbling on a bit of paper to, utilizing the

Anthony Perl:

technology and bringing that in?

Kevin Kennon:

That, that's a really great question and I think it's I go back to

Kevin Kennon:

the collaborative part of what we do.

Kevin Kennon:

Yeah, people.

Kevin Kennon:

And this has become let me put it this way.

Kevin Kennon:

When I was first learning how to be an architect, even this was before

Kevin Kennon:

computers the skills that you learn were at sitting at your drafting table,

Kevin Kennon:

drawing by hand, a letter in by hand.

Kevin Kennon:

And it was very almost a social activity because people were

Kevin Kennon:

constantly going by your desk.

Kevin Kennon:

Stopping by looking at what you're doing, and you'd have a conversation about that.

Kevin Kennon:

Increasingly, as we move towards computers, you had to formalize

Kevin Kennon:

that into essentially gathering people within needing spaces and

Kevin Kennon:

projecting either pinning drawings up, projecting digital images on a screen.

Kevin Kennon:

But still, you'd have to, you would the most valuable part of it was.

Kevin Kennon:

Essentially conversing and critiquing, and challenging each other about,

Kevin Kennon:

what it is that you're seeing and how you to make it better.

Anthony Perl:

Yeah.

Anthony Perl:

It's I love how you are blending technology into what you are doing, and

Anthony Perl:

I think this is a perfect example for businesses where there it is a blend.

Anthony Perl:

It's not taking over there, there won't be.

Anthony Perl:

A a situation in the future where you can walk up to a, an AI and say,

Anthony Perl:

build me a house and it'll design the house asking a few questions.

Anthony Perl:

It's not going to be the same.

Anthony Perl:

That's not something that I imagine is really a proper

Anthony Perl:

vision for what your profession.

Kevin Kennon:

I do.

Kevin Kennon:

I, this is where I'd say I'm a big advocate on the future of the ai.

Kevin Kennon:

Because one of the things I've been very concerned about within

Kevin Kennon:

my profession is that we've drifted to over to specialization.

Kevin Kennon:

It used to be that architects were kind of generalists.

Kevin Kennon:

They basic they would look at the human condition and they would

Kevin Kennon:

offer, a vision of the future.

Kevin Kennon:

And then everything would fall into place around that.

Kevin Kennon:

Increasingly we've seen people overly specialize in particular areas

Kevin Kennon:

and we've lost sight of the sort of generalist part of what we do.

Kevin Kennon:

And I think ai, it flips that entire script because, and as you

Kevin Kennon:

said, it's not gonna ever really be good in terms of full throttle.

Kevin Kennon:

Creativity, it's always gonna be a little off in some way.

Kevin Kennon:

And it's gonna need to be corrected, of course corrected, whether it,

Kevin Kennon:

that's just in, in terms of prompts.

Kevin Kennon:

But I imagine you'll be able to essentially work with ai.

Kevin Kennon:

I'm using this AI a lot right now in terms of early envisioning of projects.

Kevin Kennon:

But what?

Kevin Kennon:

Highly critical line that I've developed over years of a very successful career.

Anthony Perl:

Yeah and I imagine it's going to help problem solve when

Anthony Perl:

you've got the creativity so that if you've looking at and say, I want to

Anthony Perl:

do X and you are not quite seeing how the solution might be, the AI might

Anthony Perl:

be able to draw upon its knowledge to help give you a solution to it, but

Anthony Perl:

its solution to a creative problem.

Anthony Perl:

That is the differentiator.

Kevin Kennon:

Yeah.

Kevin Kennon:

It will.

Kevin Kennon:

But I think it's still gonna be a sort of adjunct to through human interaction.

Kevin Kennon:

And there's this, there's nothing wrong.

Kevin Kennon:

I am concerned about how we're gonna train architects.

Kevin Kennon:

That's a whole nother, problem without some background in just.

Kevin Kennon:

Sketching and collaborating the way that I was talking about.

Kevin Kennon:

But I do think that the ability as we're doing right now to treat the

Kevin Kennon:

world and AI is gonna help accelerate that, where, I can have, and I do

Kevin Kennon:

this right now, I have people working all over the place on projects.

Kevin Kennon:

My main project right now, which is.

Kevin Kennon:

These wilderness hotels and resorts.

Kevin Kennon:

I had people working all over the world at 24 hours a day.

Kevin Kennon:

We're able to communicate just as you and I are communicating right now.

Anthony Perl:

I wanna talk about that because you said in

Anthony Perl:

the beginning you started a, architecture, but now it's pivoting

Anthony Perl:

a little bit more on the business.

Anthony Perl:

So tell me a little bit more about that process of pivoting

Anthony Perl:

and what that focus is now.

Kevin Kennon:

I, i've always worked a lot in real estate.

Kevin Kennon:

The projects I've done in New York City involve skyscrapers to abilities a com,

Kevin Kennon:

very complex projects, multi-family.

Kevin Kennon:

Some of them are what we call adaptive reuse, taking existing older buildings

Kevin Kennon:

and transforming them into something new.

Kevin Kennon:

And, yeah.

Kevin Kennon:

That process is yeah, essentially it's it requires a certain

Kevin Kennon:

ability to kind, I hate to use this term, but I'll use it here 'cause I it's

Kevin Kennon:

thinking outside of the box and then trying to find ways to get other people.

Kevin Kennon:

To respond to that.

Kevin Kennon:

And it and sometimes it happens, like that it's highly creative sort of spark.

Kevin Kennon:

Sometimes you have to really go through many different steps

Kevin Kennon:

saying many iterations before you get the right answer.

Anthony Perl:

Yeah.

Anthony Perl:

It's and, bringing that into.

Anthony Perl:

A new way of thinking as well.

Anthony Perl:

I think, when you start talking about sustainability and the, and climate

Anthony Perl:

change, there's a degree to which, there's a communal acceptance of these

Anthony Perl:

things, but there's a whole difference in actually being, wanting to implement and

Anthony Perl:

and what the consequences of doing that are in terms of, it's often more costly.

Anthony Perl:

It's often compromising a little bit on what you can and can't do, whether it's

Anthony Perl:

for financial reasons or because from a sustainability point of view, it's

Anthony Perl:

better if you do this, whereas, visually you might have preferred to do that.

Anthony Perl:

So how do you actually balance that out for yourself and for your clients?

Kevin Kennon:

I'm also very practical too.

Kevin Kennon:

And I have a history of trying to understand what our client, my

Kevin Kennon:

client's budget is what the, their pain points are in terms of their

Kevin Kennon:

business and how I can accelerate that.

Kevin Kennon:

And sometimes it means spending a little more, and sometimes it

Kevin Kennon:

means, just we have to, adjust our thinking in order to fit the budget.

Kevin Kennon:

I don't think it's I find that the sort of conversations with about architects

Kevin Kennon:

not caring about how much things cost.

Kevin Kennon:

You're not dealing with the right architects.

Kevin Kennon:

Because if you don't understand the business side of what we do you're

Kevin Kennon:

not really fully engaging all aspects.

Kevin Kennon:

But one is a very costly.

Anthony Perl:

Yeah, I think that's the interesting thing, isn't it,

Anthony Perl:

about the space that you're in.

Anthony Perl:

It is extremely costly when you start talking about larger scale buildings.

Anthony Perl:

But it's all relative, isn't it?

Anthony Perl:

Even when you're building a house and it's for a it's, that is a relatively

Anthony Perl:

large expense for an individual.

Anthony Perl:

So it, it's keeping that in mind and reigning in what you might

Anthony Perl:

want to do and what you can do.

Anthony Perl:

That's a, an interesting challenge.

Kevin Kennon:

Yeah, it is.

Kevin Kennon:

I think, unfortunately there have been we've inherited our sort of legal process

Kevin Kennon:

is developed over years and years.

Kevin Kennon:

It's almost a 19th century model of how we go about from design to construction.

Kevin Kennon:

And that's another aspect that I see.

Kevin Kennon:

Starting to change where I like to, to, and the best projects I've worked

Kevin Kennon:

on is the contractor doesn't show up in the middle of the project.

Kevin Kennon:

They're at the beginning.

Kevin Kennon:

Because they, those are the guys who have their ear to the ground.

Kevin Kennon:

They understand the kind of minute arbitrage of prices.

Kevin Kennon:

And better than I do.

Kevin Kennon:

We're the best suppliers, what the best manufacturers,

Kevin Kennon:

what the best materials are.

Kevin Kennon:

So having their input early on in the process is key.

Kevin Kennon:

It's cre key to the creativity.

Kevin Kennon:

I, I, the one thing I don't like having to do is to, you got everybody excited.

Kevin Kennon:

We're all about this idea.

Kevin Kennon:

We love this design.

Kevin Kennon:

You bring the contractor in, towards the end of, after you've done all

Kevin Kennon:

the hard work and they come back and they go, you're, 25% or 50%

Kevin Kennon:

or a hundred percent over budget, and then you have to readjust.

Kevin Kennon:

It's far better to say, okay, this is what we're doing.

Kevin Kennon:

This is, these are our limitations.

Kevin Kennon:

Understanding what those limits are, and then trying to be

Kevin Kennon:

creative within those limits.

Kevin Kennon:

To me that's what it's about.

Anthony Perl:

Yeah, talk to me a little bit about the niche that you've gotten

Anthony Perl:

into and how that came about, because it is again, a common business idea

Anthony Perl:

that everyone wants you to niche a little bit further for good reason.

Anthony Perl:

So how did you find this niche and how is it how's that playing out for you?

Kevin Kennon:

The without giving too much away I can't.

Kevin Kennon:

Name names, but I during I think it was actually right before the pandemic I got

Kevin Kennon:

called in as I often do on a project.

Kevin Kennon:

This case was in the Middle East, huge hotel and resort in

Kevin Kennon:

the middle of a desert and a, a.

Kevin Kennon:

Absolutely beautiful location, pristine.

Kevin Kennon:

If you've ever been to the US it's a lot like Northern Arizona or southern Utah.

Kevin Kennon:

These incredible sandstone formations and mountains, flat tops, meses.

Kevin Kennon:

And one of these the most absolutely gorgeous.

Kevin Kennon:

Mountain laptops that they, and they wanted, the client wanted to put in a

Kevin Kennon:

huge hotel to the point where it was just gonna be dominate everything.

Kevin Kennon:

And I remember I, they brought me in.

Kevin Kennon:

They wanted know what I thought.

Kevin Kennon:

And I said I think your hotel's too big, for the site.

Kevin Kennon:

We're saying not and so I needless to say, I wasn't on that project

Kevin Kennon:

very long, but but I did like the idea, this was a very remote location

Kevin Kennon:

that you was incredible destination.

Kevin Kennon:

So beautiful.

Kevin Kennon:

And the idea of putting, making something, that was the ultimate in

Kevin Kennon:

luxury and luxury I define in this case.

Kevin Kennon:

Essentially switching off the sort of everything digital and really just

Kevin Kennon:

going to a place that was serene and peaceful and quiet that you could

Kevin Kennon:

engage nature without necessarily having to feel like you were rough.

Kevin Kennon:

This but and I essentially have been working on that project

Kevin Kennon:

now for the past three years.

Anthony Perl:

And I think that's an interesting one, isn't it?

Anthony Perl:

It's how the journey of, being in business and it takes you somewhere that fascinates

Anthony Perl:

you and that ability then utilize that and start to specialize in that space.

Anthony Perl:

And how do you it's one thing to have the passion for it, but how do you

Anthony Perl:

actually find the right buyers for it?

Anthony Perl:

How do you actually find the right people that this is something that is a priority

Kevin Kennon:

for you?

Kevin Kennon:

You, it's fortunately there are examples is there of these types of hotels.

Kevin Kennon:

I think the, what's interesting is that having now looked at them and

Kevin Kennon:

understanding the business models you, there are problems with many of them.

Kevin Kennon:

And those are the precise problems that I've looked at that it,

Kevin Kennon:

essentially becomes our differentiator.

Kevin Kennon:

I wouldn't say what that is, but needless to say you, it does help to

Kevin Kennon:

look at what the competition there is.

Kevin Kennon:

Look at the landscape, understand the trends and this is frankly,

Kevin Kennon:

since I started till today, this is only accelerated.

Kevin Kennon:

I think that and the one thing that is most interesting to

Kevin Kennon:

me, and you can see this.

Kevin Kennon:

The patterns of millennials and my kids are Zoomers, gen Z in their

Kevin Kennon:

travel habits is they travel in groups.

Kevin Kennon:

And they, and that's a different kind of travel.

Kevin Kennon:

Then we're used to.

Kevin Kennon:

And and based on that, I think, yeah, this is what I'm true to doing.

Kevin Kennon:

To focus on.

Kevin Kennon:

Remote wilderness, but you're together with your group.

Anthony Perl:

I love that.

Anthony Perl:

Whole concept.

Anthony Perl:

I, couple of questions just to wrap things up, and one is just based

Anthony Perl:

on that, is what's the future?

Anthony Perl:

What does it look like?

Anthony Perl:

How is it changing?

Anthony Perl:

Because when you look at.

Anthony Perl:

The obvious architecture is one of those obvious things when you can look at

Anthony Perl:

something and say that was, Victorian and that was this, and that was that.

Anthony Perl:

So where is it going?

Kevin Kennon:

I think what's interesting to me is that, that first of all, there's

Kevin Kennon:

I, there, there was a period there where it seemed like

Kevin Kennon:

we completely forgot history.

Kevin Kennon:

And you know that is.

Kevin Kennon:

That is something that I think we're gonna, as a species I do think that one

Kevin Kennon:

of the things that's gonna happen here is that one, when everything becomes so

Kevin Kennon:

immediate, when you can instantly get, what attention or whatever it is that

Kevin Kennon:

you're looking for the enduring qualities.

Kevin Kennon:

Buildings that had been there and preceded you through generations and cities

Kevin Kennon:

that have that fabric still intact.

Kevin Kennon:

I think people's attitude towards that is gonna change dramatically.

Kevin Kennon:

And I do believe that we're entering a new era where we're we're for lots of reasons.

Kevin Kennon:

Climate is one of them.

Kevin Kennon:

Tearing buildings down does do a lot of damage to a greenhouse gas emissions.

Kevin Kennon:

And the this adaptive reviews mentality of taking old buildings and repurposing

Kevin Kennon:

them, whether they're even, in New York, we've just opened up the plug

Kevin Kennon:

gates here with, set buildings that were office buildings that were

Kevin Kennon:

designed in the sixties and seventies.

Kevin Kennon:

Were developers are rapidly turning those over into apartments.

Kevin Kennon:

I, I believe the same thing's happening in I, I know Sydney,

Kevin Kennon:

it's happening in Melbourne.

Kevin Kennon:

We're you've got this building stock already.

Kevin Kennon:

And what do you do with it?

Kevin Kennon:

If nobody wants to work there anymore, turn them into what

Kevin Kennon:

people need, which is housing.

Anthony Perl:

I love that.

Anthony Perl:

The repurposing thing, it cast me back a little bit earlier on.

Anthony Perl:

The first apartment that I bought was a squash court before, and now they

Anthony Perl:

converted the squash courts into a.

Anthony Perl:

But people thinking out there going, isn't that small?

Anthony Perl:

And you go, no, actually a squash cord is a, I think it's about 64,

Anthony Perl:

65 square meters, which is, and it's, obviously height wise they're

Anthony Perl:

able to put extra extra floors in.

Anthony Perl:

But from a space point of view, it's actually, it was actually

Anthony Perl:

quite a large apartment.

Anthony Perl:

I do have to tell you that when I when I first moved in there and I had a had

Anthony Perl:

a party for all of my friends to come along, they all thought it was quite

Anthony Perl:

amusing to bring the Gatorade along and to to come dressed and squash here.

Anthony Perl:

Yeah.

Anthony Perl:

But I just to wrap things up, we could talk for a long time because it's

Anthony Perl:

such a fascinating space, but the question that I like to ask all of my

Anthony Perl:

guests is what's the aha moment that clients have when they start coming to.

Anthony Perl:

To work with you that you wish more people knew they were gonna have in advance.

Kevin Kennon:

I'm a lot of fun to work with, that's that

Kevin Kennon:

I've, I'd focused on people.

Kevin Kennon:

And I'm fascinated by people's stories.

Kevin Kennon:

And but you're going to spend that kind of money and that kind of time.

Kevin Kennon:

It's a great deal of time.

Kevin Kennon:

Work with people you like work.

Kevin Kennon:

That's, it's really, it really boils down to that at the end of the day.

Kevin Kennon:

Ideally, they're qualified to do the job, but so much is lost

Kevin Kennon:

when you don't have that sort of rapport, that kind of communication.

Kevin Kennon:

It's who wants to spend and it's gonna be a painful experience.

Kevin Kennon:

I, I. I never sugar sugarcoat this.

Kevin Kennon:

You're probably, they experienced that on several, deer house.

Kevin Kennon:

It always is painful, if you ever have the right people behind it

Kevin Kennon:

takes a little bit of that pain away.

Kevin Kennon:

At the end of the day, you look back on and say, that was

Kevin Kennon:

a, interesting thing to do.

Kevin Kennon:

And hopefully it turns out even better than you and Matt.

Anthony Perl:

I love that there've been so many valuable lessons for businesses

Anthony Perl:

of all type to learn from this, but as well, we glossed over it a little bit,

Anthony Perl:

but you have won a stack of awards.

Anthony Perl:

There are some amazing buildings that you've you've built I've,

Anthony Perl:

scrolled through your website and seen lots of interesting things.

Anthony Perl:

We will include all the links in the show notes for anyone listening in.

Anthony Perl:

Who wants to check out all of those different things that you've done,

Anthony Perl:

but thank you so much for sharing those amazing insights and here's

Anthony Perl:

to many more big projects to come.

Kevin Kennon:

Thank you, Anthony.

Kevin Kennon:

It's I enjoyed this conversation very much.

Kevin Kennon:

And I

Anthony Perl:

I appreciate your insight and to everyone listening in.

Anthony Perl:

Of course, don't forget to subscribe and we look forward to

Anthony Perl:

your company on the next episode of Biz Bites for Thought Leaders.

Anthony Perl:

Hey, thanks for listening to Biz Bites.

Anthony Perl:

We hope you enjoyed the program.

Anthony Perl:

Don't forget to hit subscribe so you never miss an episode.

Anthony Perl:

Biz Bites is proudly brought to you by podcast done for you, the service

Anthony Perl:

where we will deliver a podcast for you and expose your brilliance.

Anthony Perl:

To the world.

Anthony Perl:

Contact us today for more information, details in the show notes.

Anthony Perl:

We look forward to your company next time on Biz Bites.

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About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.